Distant Advertising Director at Localize

Localize is searching for a strategic, hands-on Advertising Director to guide, handle, and scale our USA primarily based, absolutely distant advertising workforce of two–3 entrepreneurs. Reporting on to the CEO, you’ll personal the event of promoting technique and oversee the execution of built-in campaigns spanning each inbound and outbound efforts. You’ll construct a sturdy demand era operate that drives leads, accelerates pipeline, and helps the corporate’s bold income development targets. This is a perfect position for a seasoned advertising skilled with expertise in B2B SaaS (annual contract values $30K–$100K) who can mix high-level technique with hands-on undertaking administration and workforce management.

Localize has achieved robust product-market match and is now at a pivotal inflection level—able to scale our advertising efforts aggressively and seize market demand for translation automation. As Advertising Director, you’ll have the chance to form the advertising operate, from refining our already high-performing inbound channels to launching new outbound initiatives. You’ll work alongside an agile, cross-functional workforce to drive income development, amplify model presence, and solidify Localize’s place within the translation house. For those who take pleasure in constructing advertising groups and driving outcomes via repeatable, data-driven methods, this position is for you.

• Strategic Planning & Execution: Develop and implement complete advertising methods to strengthen our inbound advertising channels whereas creating and constructing out untapped channels similar to outbound advertising, partnerships, and occasions.
• Finances Possession: Develop and handle the advertising finances, making certain optimum allocation of assets and monitoring ROI.
• Scalable Demand Era: Create repeatable, scalable, and data-driven demand era processes to assist firm development targets.
• Multichannel Campaigns: Plan, develop, and execute advertising packages—together with inbound (website positioning, SEM, digital promoting, social media) and outbound (e mail, ABM, webinars, conferences)—to drive certified leads from each new prospects and current clients.
• Focused Messaging & Purchaser Journey: Align marketing campaign messaging and content material to particular viewers segments, purchaser profiles, and funnel phases.

    Staff Administration & Growth

• Management & Mentorship: Immediately handle a distant workforce of two–3 entrepreneurs, setting targets, offering suggestions, and recurrently evaluating efficiency.
• Expertise Development: Determine abilities gaps, recruit extra workforce members as wanted, and make the most of third-party businesses or contractors successfully.
• Staff Tradition: Create an atmosphere of collaboration, accountability, {and professional} growth. Foster a tradition of experimentation, iteration, and steady enchancment in all advertising initiatives.

    Mission Administration & Execution

• Mission Oversight: Implement sturdy undertaking administration frameworks to make sure well timed, within-budget supply of campaigns and initiatives.
• Milestone Monitoring: Set up clear timelines, deliverables, and accountability constructions for every marketing campaign or undertaking.
• Cross-Practical Coordination: Coordinate with Gross sales, Buyer Success, and Product groups to align advertising packages with company-wide aims.

    Demand Era

• Inbound Optimization: Construct on our current success in natural search, paid promoting, and content material advertising to broaden attain and enhance conversion charges.
• Outbound Methods: Collaborate intently with Gross sales to develop and execute outbound campaigns—similar to ABM or focused prospecting—that drive new enterprise alternatives.
• Marketing campaign Growth & Launch: Oversee end-to-end planning and implementation of multi-channel advertising campaigns, adjusting ways primarily based on real-time information and suggestions.

    Analytics & Reporting

• Knowledge-Pushed Choice Making: Outline and monitor key efficiency indicators (KPIs) similar to CAC, LTV, and conversion charges. Make use of attribution fashions, media combine modeling, and funnel forecasting to optimize spend.
• Efficiency Evaluation: Present common reporting to government management, providing actionable insights and strategic suggestions.
• Market Intelligence: Keep present on trade tendencies, competitor actions, and rising instruments or platforms to maintain Localize forward of the market.

{Qualifications}:

• 10+ years of B2B advertising expertise (3+ in a management position), with a confirmed monitor file in each inbound and outbound demand era.
• SaaS & Startup Expertise: Demonstrated success advertising B2B SaaS options with annual contract values of $30K–$100K in a fast-paced, hands-on atmosphere.
• Staff Management: Expertise hiring, managing, and training high-performing advertising groups.
• Mission Administration: Robust organizational abilities and familiarity with undertaking administration methodologies or instruments to maintain groups and initiatives on monitor.
• Technical Proficiency: Consolation with advertising automation (Hubspot most well-liked), website positioning/SEM, PPC, e mail advertising, ABM, and analytics platforms.
• Analytical & Knowledge-Pushed: Able to decoding information to optimize campaigns, measure ROI, and information technique.
• Excellent Communication: Wonderful written and verbal communication abilities, with the power to convey advanced concepts succinctly and compellingly.
• Collaboration & Adaptability: Capability to thrive in a collaborative, fast-moving startup atmosphere and pivot rapidly primarily based on evolving enterprise wants.