Office giving, often known as “worker” or “payroll” giving, is a program provided by private and non-private sector employers that permits staff to make common donations, typically by means of payroll deduction, to nonprofit organizations as a part of an organized office marketing campaign. Taking part nonprofits are sometimes vetted and accredited by the marketing campaign. Office giving generates roughly $5 billion in donations to U.S. charities annually, a lot of it in unrestricted funding.
For many years, the most important public-sector office giving marketing campaign was the Mixed Federal Marketing campaign (CFC), which has generated $9 billion for nonprofits since its inception in 1961. Whereas the way forward for the CFC is unsure, public sector office giving continues to be an essential supply of charitable funding.
And the chance extends past the federal authorities. State and Native office giving continues to attach state and native municipality staff with nonprofits which have been accredited to take part. For nonprofits, these campaigns can present entry to new donors and a supply of recurring, unrestricted contributions.
What does it take to take part?
Accessing these campaigns does require work. Nonprofits needs to be ready to handle 4 key areas:
Marketing campaign Rules and Necessities
- Marketing campaign Rules and Necessities — Each marketing campaign has its personal laws and participation necessities, a few of that are established by state legislation. Charities ought to perceive the necessities for every marketing campaign they need to entry and guarantee they meet all eligibility standards.
- Functions — Most functions for campaigns are accomplished on-line, however the course of varies significantly. Some might require solely primary organizational data, whereas others might request monetary paperwork, signatures, certifications, and different supporting supplies.
- State Registration — Almost all campaigns require documentation of present state registration. Some campaigns require a number of registrations with the intention to take part.
- Advertising and marketing — Campaigns present a possibility to introduce your group to staff who might not be aware of your work. Having campaign-ready supplies similar to pictures, movies, success tales, and concise descriptions of your work will make it simpler for workers to grasp your influence and select to help your group.
Is it price the hassle?
Sure!
State and native office giving campaigns can generate significant income for taking part nonprofits. A number of campaigns wherein America’s Charities charity companions have just lately participated reveal the potential:
- Washington State Mixed Fund Drive raised $4.2 million for taking part charities in 2025.
- Texas State Worker Charitable Marketing campaign raised $4.3 million for taking part charities in 2024.
- King County Worker Giving Marketing campaign raised $2.3 million for taking part charities in 2025.
For nonprofits, these campaigns signify greater than one other fundraising channel. They supply a possibility to construct relationships with staff, attain new donors, and generate unrestricted donations that can be utilized the place they’re wanted probably the most.
Able to Get Began?
Taking part in state and native office giving campaigns may help your nonprofit attain new donors, construct lasting relationships, and generate precious unrestricted funding. America’s Charities helps nonprofits navigate marketing campaign necessities, functions, state registrations, and different steps wanted to take part efficiently.
Contact America’s Charities as we speak to find out how your group can take part in state and native office giving campaigns, or be taught extra at www.charities.org/become-member/.
Don’t depart donors and unrestricted donations on the desk. Make office giving a part of your fundraising technique.
