June 24, 2024
Freelance hiring at promoting companies rose 40% 12 months over 12 months within the first quarter of 2024, in keeping with Worksome, a contract administration system.
“The promoting business is seeing a strategic shift as companies adapt to the present financial local weather,” Worksome co-founder and CEO Morten Petersen stated in a press launch.
“Whereas the macroeconomic local weather performs a task, the true story is how corporations are leveraging nonemployee expertise to remain agile and aggressive,” Petersen stated. “We see that as worker headcounts stabilize; this enhance in freelance hiring indicators and underscores the shift in the direction of versatile expertise and the necessity for fast entry to specialised expertise.”
Different findings within the report:
- Strategic workforce shifts. Companies are relying extra on freelancers to navigate financial fluctuations and keep flexibility.
- Demand for expertise visibility. Companies are more and more demanding visibility into unbiased contractors and the power to put them on task.
- Fast expertise acquisition. The power to swiftly rent specialised freelancers is vital for companies to remain conscious of shopper wants.
Worksome’s report consists of information from greater than 150 promoting company shoppers taken from Jan. 1 to March 31.
