Headquarters: San Francisco, California, United States
URL: http://lawnstarter.com
About LawnStarter
LawnStarter is the nation’s main on-demand market for garden care and outside providers, with over $100M in annual bookings. We join owners with vetted native service professionals (Professionals) who deal with all the pieces from weekly mowing to pool cleansing. We’re worthwhile, rising 30%+ YoY, and increasing past garden care to change into the one-stop store for all outside dwelling providers.
About Professional Expertise
Our market runs on provide. We’ve 10,000+ energetic Professionals throughout the nation, and their engagement, high quality, and retention instantly decide whether or not we are able to seize demand and develop. Proper now, the availability is fragile, roughly 60% of onboarded Professionals by no means full a primary job, and we’re dropping hundreds of thousands of {dollars} in annual income as a result of we do not have sufficient Professionals in the correct locations.
The Professional Expertise operate exists to shut that hole. That is the workforce that the majority deeply understands what Professionals expertise, what they should succeed, and what makes them keep, and interprets that understanding into communications, packages, and inner advocacy that transfer provide metrics.
The Function
You will personal how LawnStarter communicates with Professionals, throughout each touchpoint, throughout the total lifecycle, with a transparent objective: extra Professionals succeeding on the platform.
Immediately, most Professionals expertise LawnStarter as a job board, work is available in, they do it, they receives a commission. You will change that. You are constructing the communications expertise that makes Professionals really feel like LawnStarter is invested of their success: a platform that helps them develop their enterprise, get higher at their craft, and earn extra over time. That is the model you are constructing, not for owners, however for the ten,000+ small enterprise house owners who energy {the marketplace}.
This is not a standard CRM position or a model position. It is supply-side product advertising and marketing. You are designing the communications expertise that retains our provide base activated, knowledgeable, motivated, and rising. Meaning proudly owning the technique for Professional-facing communications throughout in-product messaging, neighborhood, assist content material, incentive packages, and inner Professional advocacy with execution help from cross-functional companions.
What makes this position completely different:
– The timing is correct. We’re worthwhile and rising 30%+ YoY. Bettermode is our neighborhood, incentives, and coaching hub for Professionals. And we have constructed Mind, an inner data system powered by AI that accelerates how we analysis, construct, and ship. The items are in place, what’s lacking is the strategic and exhausting working proprietor who connects them right into a coherent Professional expertise.
– You are constructing the infrastructure. There is no documented Professional positioning assertion, no messaging playbook to inherit. You will design the processes, not simply run them.
– Your north star is provide, not engagement. Open charges and neighborhood posts are proxies. The true query is: are extra Professionals finishing their first job? Are they energetic at 30, 60, 90 days? Are high-quality professionals churning? Are they succeeding?
– You will be the interior voice of the Professional. Product, Ops, and Help will come to you when they should perceive how Professionals will react to one thing. You will push again when the corporate is about to do one thing that may land improper.
What You will Personal
– In-product messaging: Associate with Product to design and preserve the system for Professional-facing in-app communications, speaking platform adjustments, incentives, and efficiency information on the proper moments within the Professional journey.
– Group, upskilling & model voice: Professional neighborhood constructing in Bettermode, which incorporates engagement technique, content material cadence, and the tone of voice for all Professional-facing communications. Professionals are small enterprise house owners, not gig staff, the voice ought to mirror that. Outline the imaginative and prescient for Professional Academy (coaching, upskilling, potential partnerships like Greenius); work with companions on content material manufacturing and supply.
– Professional assist content material: Technique for the data base, FAQs, and how-to content material that permit Professionals discover solutions with out contacting help. Work with PMs on assist content material for characteristic launches and platform adjustments. Measure success by deflection, not simply views.
– Inside Professional advocacy: Personal the Professional listening system, interviews, name critiques, Bettermode monitoring, help development evaluation, and route insights to product, ops, and help in ways in which drive precise selections.
– Gamification & incentive packages: Personal how challenges, badges, and tier-based incentive packages are communicated to Professionals throughout the total lifecycle, from early activation by way of long-term retention. Product and Knowledge design the inducement constructions; you guarantee Professionals perceive, have interaction with, and are motivated by them.
Issues to Clear up
60% of onboarded Professionals by no means full a primary job.
They enroll, full onboarding (typically same-day), enter the Intro tier, after which disappear. The provision math is stark: of each 30 Professional leads acquired, just one turns into a beneficial energetic Professional. That is the one greatest provide lever obtainable, and it is at present unowned.
Professional communications are fragmented.
In-product messaging, e-mail sequences, Bettermode posts, and assist articles are managed throughout three completely different groups with no unified voice or technique. Professionals get inconsistent indicators about how the platform works, what they need to do subsequent, and what the foundations are. That inconsistency erodes belief.
Professional suggestions would not circulation again to selections.
We hear from Professionals consistently, by way of help tickets, neighborhood posts, NPS surveys, direct calls. However there isn’t any systematic course of for capturing, synthesizing, and routing these insights to decision-makers.
Excessive-value Professionals finally construct their very own companies, and we lose them.
Our greatest Professionals attain the very best tiers, construct sturdy buyer relationships, and develop recurring income. In some unspecified time in the future, the calculus shifts: they’ve sufficient of their very own clients that the platform’s worth proposition must be actively bolstered. Proper now, nobody owns the communications that make the case for why high-performing Professionals ought to keep and develop with us. That is the toughest retention drawback within the position, and it begins with understanding what these Professionals really need to listen to.
What Success Seems to be Like (12 months 1)
– Extra onboarded Professionals full their first job Important enchancment (5+ proportion factors) in 30-day activation price.
– Professionals sentiment is measurably bettering. You’ve got established the baseline and might present the development.
Necessities
Who You Are
You’ve got developed real experience on a supply-side or creator-side person section by listening instantly. Not from dashboards, from conversations, name critiques, neighborhood participation, and direct contact. You possibly can title one thing particular you realized that shocked you and used it to alter one thing internally. That is an important factor you may carry to this position. That is unlikely to be an excellent match in case your “person experience” is primarily quantitative, information issues, however this position requires figuring out issues that do not present up in a funnel.
You write for actual folks, not for company approval. Your Professional-facing copy is obvious, heat, and direct, not stuffed with platform jargon or hole encouragement. You already know the distinction between a message that earns consideration and one which will get scrolled previous, and you’ve got examples you are pleased with. That is unlikely to be an excellent match in case your writing background is primarily inner paperwork, government summaries, or B2B content material.
You join communications to outcomes. You do not measure success by sends or opens, you ask whether or not habits modified. You possibly can hint a message or sequence again to a provide consequence, or clarify why you may’t but and what you’d have to measure it. That is unlikely to be an excellent match in case your analytics cease at engagement metrics.
You affect with out authority. Your affect runs by way of Product, Ops, and Help, groups you do not management. You are comfy constructing the case, presenting the info, and making it simple for companions to say sure. You’ve got modified how a workforce decided by surfacing insights they did not have. That is unlikely to be an excellent match in the event you want direct management over execution to really feel accountable for outcomes.
You construct from scratch. No playbook, no current techniques, no outlined lanes. You will design the processes, not simply run them. That is energizing to you, not tense. That is unlikely to be an excellent match in the event you thrive in mature, well-documented environments with established workflows.
AI-native. You’ve got used AI instruments to scale content material creation, synthesize qualitative suggestions, or automate communications workflows, and you may present the output. You experiment and iterate, not simply immediate. That is unlikely to be an excellent match in the event you deal with AI as a novelty or use it solely for the occasional first draft.
This Function Is NOT
– A CRM execution position. Lifecycle comms are a part of the image, however you are additionally proudly owning in-product messaging, neighborhood, assist content material, gamification, and inner advocacy. Pure e-mail/SMS administration is a fraction of the job.
– A house owner advertising and marketing position. That is supply-side. You are speaking with Professionals, not clients. In case your expertise is primarily client acquisition or B2C retention, you would be switching contexts considerably.
– A product administration position. You will accomplice with Product and affect the Professional App roadmap by way of information and advocacy, however you do not personal it.
– A folks administration position. This can be a senior IC place. Broad scope and cross-functional affect, however no direct studies.
Advantages
– Base wage: $120k-$150k
– Fairness: Inventory choices, Professional provide is likely one of the most crucial levers within the enterprise, and the one who owns how we talk with that provide is investing in firm worth instantly
– Healthcare: Medical, dental, and imaginative and prescient protection
– Location: Totally distant (US-based), this position requires deep qualitative work, direct Professional listening, and async cross-functional collaboration; distant works as a result of outputs are measured, not hours
– PTO: Versatile day without work coverage
LawnStarter gives equal employment alternatives (EEO) to all workers and candidates for employment with out regard to race, colour, faith, intercourse, nationwide origin, age, incapacity, or genetics. We adjust to relevant state and native legal guidelines governing nondiscrimination in employment.
To use: https://weworkremotely.com/remote-jobs/lawnstarter-senior-product-marketing-manager-pro-experience
