Headquarters: Austin, Texas, United States
URL: http://lawnstarter.com
About LawnStarter
LawnStarter is the nation’s main on-demand market for garden care and out of doors companies, with over $100M in annual bookings. We’re increasing past garden care to change into the one-stop store for all dwelling companies — and constructing a world-class conversion engine is our subsequent main wager in that path.
Concerning the Progress Workforce
The Progress crew owns the total buyer acquisition funnel — from advert click on to first accomplished service. We purchase 150,000+ new clients per 12 months throughout paid, natural, and accomplice channels. Our CMO owns the visit-to-customer price, and each level of enchancment flows on to income. We’re constructing a rigorous experimentation program throughout the acquisition funnel, and this position is the one that makes that actual.
The Problem
We all know experimentation works. We have seen checks transfer conversion meaningfully. We’ve a testing program, methodology requirements, a studying repository, and a coordination layer — however nobody owns it full-time. In the meantime, we’re migrating our touchdown pages to Webflow, which provides us full management over the pages that obtain all inbound site visitors — no engineering dependency, no dash queues. The chance is very large, however provided that there is a devoted particular person behind the wheel.
The Position
You’re the conversion efficiency engine for LawnStarter. You personal the touchdown pages in Webflow, construct and run A/B checks in VWO, and use AI, Tableau and Hotjar to seek out the following factor to check. You report back to the CMO and are the first executor transferring the visit-to-customer price — the metric that issues most for progress.
This isn’t a strategy-and-slides position. You construct variations your self, configure objectives your self, debug monitoring your self, and ship your self. You don’t have any engineering help and you do not want it. Your Webflow and VWO abilities are production-grade.
In the present day this can be a solo operator position. The expectation is that you simply construct this system, show the worth, and design the operate that scales it.
What makes this position completely different:
- You personal the total stack — pages, checks, monitoring, evaluation — with zero engineering dependency
- We’ve a conversion testing program and piping in place — you are the primary devoted proprietor to scale it right into a rigorous experimentation operate
- AI is embedded in your workflow — speculation era, evaluation, variation content material — not a nice-to-have
What You may Personal
- Conversion efficiency — visitor-to-lead (touchdown pages you management immediately) and lead-to-customer (reserving funnel you optimize by way of testing). These two levers compound into the visit-to-customer price.
- Webflow and touchdown web page structure — paid touchdown pages, 1000’s of natural metropolis/near-me pages throughout all manufacturers and companies, and the CMS construction that makes them scalable with out engineering. You personal conversion optimization throughout all the touchdown web page floor space.
- The experimentation program — a multi-quarter testing roadmap for the acquisition funnel, from advert click on to first accomplished service. You construct the methodology, run the checks, and feed learnings again into the following cycle.
- AI-accelerated testing workflow — use AI for speculation era from behavioral information, end result summaries inside 24 hours of take a look at completion, and variation copy/design briefs that enhance take a look at throughput.
- The experimentation operate mannequin — by finish of 12 months 1, you’ve got documented the crew construction, tooling stack, and processes wanted to scale from solo operator to a repeatable operate.
Issues to Remedy
Shifting the visit-to-customer price Two remoted levers compound into one metric: visitor-to-lead (touchdown web page conversion you personal immediately) and lead-to-customer (reserving funnel conversion you optimize by way of testing). Each have room to develop, each swing seasonally, and enhancing one with out the opposite leaves worth on the desk. How do you progress each concurrently throughout all channels and types?
Capitalizing on the Webflow migration For the primary time, advertising and marketing controls manufacturing pages — no engineering dependency, no dash queues. Paid search landers, 1000’s of natural metropolis and near-me pages, accomplice pages, referral pages, dwelling pages, paid social landers — all transferring to Webflow, all needing conversion optimization. How do you construct scalable CMS structure, enhance Core Internet Vitals, and begin operating high-velocity checks the second you have got the keys?
Embedding AI into each stage of the workflow We do not need AI as a facet challenge. Speculation era from session information and heatmaps. Consequence readouts compressed from days to hours. Variation copy drafted earlier than the designer opens Figma. How do you construct an AI-native experimentation workflow that makes manual-only approaches really feel sluggish by comparability?
Necessities
Who You Are
Lives in Webflow. You spend most of your time constructing pages, not studying experiences. Webflow is your manufacturing surroundings, not a design instrument. You discover friction by way of display screen recordings, buyer calls, and gross sales emails — then you definitely ship the repair your self.
Statistically sharp. We at present use two-tailed p-tests and construct our personal Tableau dashboards to name checks. It’s best to have a perspective on when that is the best strategy and when it is not. One among your first contributions can be documenting methodology requirements for the crew.
AI-native. You employ AI for speculation era, variation copy, and evaluation acceleration — day by day, not often. In case you describe AI as one thing you are “exploring,” this is not the position.
Ships quick. You measure weeks in checks launched and learnings captured, not decks delivered. You’d quite run the take a look at and be taught than plan it completely.
Will get the stats proper. You catch underpowered checks, peeking, and interplay results. You recognize when NOT to check. You may clarify outcomes to a non-technical stakeholder with out shedding them.
This Position Is NOT
- A technique position. You’ll set technique, however you additionally construct the pages, configure the checks, and pull the information. If you wish to take into consideration experimentation with out doing it, this is not the position.
- A individuals administration position (but). This begins as a solo operator. You may design the operate and make the case for headcount, however 12 months 1 is about proving the mannequin your self.
- An engineering-supported position. There is no such thing as a frontend dev constructing your variations. There is no such thing as a information engineer establishing your monitoring. You’re the implementation layer.
Advantages
- Base wage: $160,000-$180,000
- Fairness: Each level of conversion enchancment flows on to income throughout all manufacturers. We would like you invested within the long-term final result of the experimentation program you are constructing.
- Healthcare: Medical, dental, and imaginative and prescient
- Totally distant: Work from anyplace within the US
- Limitless PTO: Centered on outcomes
LawnStarter gives equal employment alternatives (EEO) to all staff and candidates for employment with out regard to race, colour, faith, intercourse, nationwide origin, age, incapacity, or genetics. We adjust to relevant state and native legal guidelines governing nondiscrimination in employment.
To use: https://weworkremotely.com/remote-jobs/lawnstarter-director-of-conversion-rate-optimization-1
