When Helya Mohammadian first envisioned Slick Chicks, her objective was clear: to create intimates that empower girls with restricted mobility, making style genuinely accessible to them. Impressed firsthand by her sister who struggled to dress after a C-section and numerous girls for whom dressing might be difficult or not possible, Helya got down to deal with this hole. That spark of empathy turned her mission: to redefine intimates and affect the style trade’s method to accessibility.
At the moment, Mohammadian’s firm, Slick Chicks, is a rising drive in adaptive attire, having lately expanded into nationwide retailers comparable to Goal and CVS. On the middle of its rise is Helya’s perception that style can empower—that everybody deserves dignity, consolation, and independence of their each day lives.
The Drawback She Noticed—and the Resolution She Constructed
For years, adaptive attire was one thing of an afterthought in mainstream retail. Folks recovering from surgical procedures, residing with persistent situations, disabilities, and even the pure challenges of growing old have been usually compelled to change conventional clothes themselves or depend on caregivers to assist with dressing. Undergarments, particularly, posed a severe problem.
“Think about making an attempt to placed on underwear with out bending on the waist, or fastening a bra with one hand,” Helya explains. “For hundreds of thousands of individuals, that’s not hypothetical—that’s each day life. And there simply weren’t merchandise on the market that made it simpler.”
She acknowledged a spot available in the market and, extra importantly, a human want. Drawing on her background in style and design, she started growing bras and underwear that included adaptive options—comparable to aspect fasteners, entrance zippers, and Velcro closures—with out sacrificing fashion or consolation. The outcome was Slick Chicks: a line of intimates designed for independence, accessibility, and dignity.
Constructing Extra Than a Model
When Slick Chicks launched, Mohammadian knew she wasn’t simply creating useful clothes; she was additionally making a neighborhood. “Adaptive attire shouldn’t be restricted to specialty retailers or hidden away on-line,” she says. “It must be all over the place, as a result of accessibility advantages everybody.”
That philosophy guides firm operations. Slick Chicks has constructed a powerful on-line neighborhood, sharing not simply merchandise but in addition tales from clients, caregivers, and advocates. The corporate serves as each a style model and a motion—working to normalize accessibility within the mainstream.
Within the course of, Mohammadian has been intentional about making certain illustration throughout the board. Slick Chicks’ campaigns function girls of all sizes, ages, and talents, reflecting the purchasers the model is constructed to serve.
From Startup to Retail Growth
Breaking into mainstream retail wasn’t straightforward, however Mohammadian has steadily grown Slick Chicks’ attain by way of partnerships with main manufacturers. In 2024, Slick Chicks debuted on Goal cabinets, introducing adaptive intimates to one of many largest retail environments within the U.S. This yr, the model introduced one other milestone: its nationwide availability in CVS shops.
The growth is strategic. By inserting Slick Chicks merchandise in on a regular basis retailers, Mohammadian ensures they’re accessible in follow, not simply in precept. “If somebody wants adaptive underwear after surgical procedure, they shouldn’t should hunt on-line or look forward to delivery,” she explains. “They need to have the ability to stroll into their native retailer and discover it on the shelf.”
The retail partnerships mark a breakthrough for adaptive style, demonstrating mainstream demand for merchandise as soon as thought of area of interest.
What Makes the Merchandise Completely different
On the coronary heart of Slick Chicks’ success are the merchandise themselves—intimates that mix adaptive performance with considerate design. The Traditional and Excessive Waist Briefs, for instance, function aspect fasteners that permit wearers or caregivers to decorate with out bending or struggling. Bras embody entrance zippers or Velcro closures, making them manageable for people with restricted mobility, whereas nonetheless providing the help and luxury of on a regular basis lingerie.
Every product incorporates moisture-wicking material for breathability, antimicrobial supplies to cut back odor, and tag-free building to reduce irritation. The dimensions vary, from XS to 5XL, ensures a snug match for all kinds of physique sorts with out compromising on accessibility.
Rising With Function
As the corporate grows, Mohammadian stays centered on Slick Chicks’ mission: empowerment. She sees adaptive attire not simply as clothes, however as a device for independence and confidence. “Placing by yourself underwear or bra could appear small, however for somebody who’s been unable to do it, it’s life-changing,” she says.
Past Goal and CVS, Slick Chicks has partnerships with Aerie and JCPenney, and its merchandise can be found on-line by way of main retailers. With every growth, the corporate urges the style trade to rethink accessibility.
Redefining the Way forward for Trend
Helya Mohammadian’s path from designer to social impression entrepreneur reveals the ability of empathy-driven innovation. By listening to individuals usually excluded from the style trade, she has constructed a model that’s each sensible and transformative.
Slick Chicks, beneath Mohammadian’s management, reveals that adaptive attire could be mainstream—accessible, inclusive, and empowering. Because the model expands, it upholds a easy however transformative thought: style ought to present dignity and confidence for everybody, no matter skill.
