The maths is fairly easy. There are solely 168 hours in per week. However what we do with these hours is—and here is the place we so usually get into bother—far much less apparent.
Final week, I talked about accepting an inconvenient reality about our time. It is finite. The “container” of our lives has laborious edges and we do not get to set them. We should settle for that if we wish to dwell a peaceable, sustainable, significant, and sure, profitable life. We’re human beings, and we carry out finest and flourish most after we act prefer it as a substitute of pretending our limitations do not exist.
After we settle for this reality we should additionally settle for its pure implication: It is unimaginable to get all of it finished. All the pieces we wish to do or have to do is not going to suit. It is by no means occurred, and it isn’t about to start out occurring. And, no, you and I aren’t the exception to this rule, irrespective of how a lot we would prefer to be.
Any try to squeeze extra productiveness out of your life by means of apps, programs, or instruments with the purpose of “lastly with the ability to test every part off your checklist” is a idiot’s errand and can predictably result in burnout, exhaustion, and in the end failure to succeed in your potential in your work, your well being, and your most vital relationships.
Conversely, if you wish to really win at work and flourish in life, what really works and respects your human limitations is to get crystal clear in your highest leverage work so you’ll be able to dramatically cut back your hours. If you do that, you’ll make investments far fewer hours in your workday with out dropping or limiting your incomes potential. Consequently, you will get monetary and time margin—each of that are obligatory for profitable and flourishing over the lengthy haul.
How do I do know this? I’ve lived it, studied it, and coached folks by means of it as properly. If we’ll make non-obvious however fruitful selections with our time, as I discussed final week, we’ve to suppose by way of funding.
Each minute you “spend” is an funding. You are actually a monetary advisor in your time. Your solely purpose is to take a position each hour of your day for optimum return on that funding. Which means, in the event you put an hour in, what do it’s important to present for it? Hopefully, one thing value much more than one hour of your time. Definitely do not wish to see a return value lower than an hour of your time.
If we give attention to work, an important query is, what is my highest-leverage work? Which means, the actions that after I do them yield a disproportionate return on funding?
That is precisely what we educate folks methods to do in our Double Win Teaching program, and our shoppers persistently discover that the readability they stroll away with allows them to drastically cut back their work hours and at last notice their skilled and incomes potential as a result of their focus has shifted to delivering outcomes as a substitute of “getting issues finished.”

Discovering Our True Priorities
Clearly, I can not clarify every part our program teaches in a e-newsletter, however I do wish to share with you some of the highly effective ideas we educate that helps you zero in on the work you have to be prioritizing. It is referred to as the Precedence Filter.

As you’ll be able to see, it has three domains: You, ROI, Now. For people who do not know, ROI simply means return on funding. It is how we discuss worth. Some actions are extra invaluable than others.
Consider these like a choice tree each time a request or demand in your time is made. And give it some thought as an easier, extra highly effective substitute for the Eisenhower Matrix.
Your finest investments are going to be smack dab within the middle the place all three of those domains overlap. These ought to be actions you prioritize as a result of they are going to yield an awesome return. So, let’s take every area one after the other.
You
That is the work that uniquely belongs to you. There are two issues to contemplate right here.
First, it is work that you simply’re actually accountable and accountable for. It is in your job description, whether or not you will have a written one or not. It is not work that lives on another person’s job description that you’ve got taken accountability for for some motive. It is a main lure for over-functioners. I’ve to protect towards this myself.
Second, it is work that you’re uniquely wired to do and have a ardour for. You are not simply merely good at it. For those who’re already profitable, which I think you might be, you are most likely competent at all types of issues that different folks may do and ought to be doing. So, “am I good at it” is not a robust sufficient standards for it being value your time.
If you’re wired for one thing, it means you are not simply competent on the work, you are additionally distinctive at it. In reality, you are made for it. Not solely do you will have a singular ardour for the work, you are higher at it than nearly anybody you realize. It is the sort of work you discover deep congruence with. It resonates with you.
This is the work that uniquely belongs to you. It is each your accountability and leverages your pure wiring.
One factor to notice right here is that this can be a qualitative standards. We won’t measure it in numbers, however we all know instinctually or intuitively whether or not it is true or not. Some work simply drains you, even in the event you’re good at it. Different work makes you come alive.
Now let’s shift to the quantitative.
ROI
We are able to assess whether or not our work meets the ROI standards on an goal foundation.
The query we wish to ask ourselves right here is that this: Of all of the issues that I may do, of all of the issues on my checklist, which of them will ship the best return on the funding of my time? We’re not asking which of them are merely invaluable—most likely most issues in your checklist would make the minimize by that standards. We’re asking, “which gadgets are essentially the most invaluable?”
Bear in mind, we’re ranging from the premise that you’ve restricted time to take a position (identical to your cash), so we have got to make it rely except you are okay with working 24/7—and I certain hope you are not.
If you are going to accomplish the identical or higher ends in far fewer hours, we have got to make these hours earn their preserve and produce greater outcomes per hour than what we’re used to. This is not magic math.
Some issues in your checklist drive outcomes greater than others. Some haven’t any quantifiable outcome you’ll be able to pinpoint in any respect. Your most vital work as an individual who thinks about their time like investing their cash is to start out framing your time by way of return on funding. What are you getting out of this assembly, this dialog, this venture, this report?
And eventually …
Now
We have answered the qualitative query (You), the quantitative query (ROI), and now we take a look at the qualifying query (Now).
What issues most now? That is the place the Eisenhower Matrix fails. In all chance, you are not losing your time on issues which might be neither pressing, nor vital. That is the straightforward stuff to do away with. My guess is most every part you spend your time doing feels each pressing and vital.
The issue is you are not qualifying that tightly sufficient. Like I mentioned with ROI, every part could also be invaluable, however it’s not equally invaluable. Similar factor right here: All the pieces could also be vital, however it’s not equally vital. Equally, whereas every part in your checklist is pressing, it is most likely not all pressing at this time and even this week.
That is the place nuance issues.
I skilled this just lately after I was feeling overwhelmed. I informed Joel, my husband, that I used to be simply buried by all I used to be accountable for between work and residential. these moments. I discover it is usually late at night time, usually throughout seasons of transition or stress, and by the point he discovered me, I used to be actually in a puddle of tears considering all that wanted to be finished.
Usually, in moments like this, he simply listens. However on this case, he mentioned, “Make an inventory! Simply get it out of your head.” I pulled up an Apple Notice and did simply that. Instantly, I noticed what I am hoping you will see with this Now standards in thoughts. A lot of the stuff on my checklist was vital and pressing, however that did not imply it wanted to be finished now, particularly as soon as I overlaid that with ROI. Numerous it was pressing within the subsequent few weeks or couple of months, however not actually at this time. Whew! Main sigh of reduction.
After we apply this standards to resolve what ought to go on our checklist at this time or this week, most issues do not make the minimize. Immediately, our load is lifted as a result of we are able to make the most of intentional procrastination or sequencing.
Simply because it is vital and pressing doesn’t suggest it is an important factor to do now.
There’s a lot extra to unpack with the Precedence Filter, however that is a great begin. I like to recommend you employ it this week as the standards for what finally ends up in your Weekly Massive 3 (as part of the Weekly Preview course of within the Full Focus Planner), and every day, as you select your Every day Massive 3 on the Every day Pages in your planner.
You will be amazed, I feel, by how enormously clarifying that is, and the way it immediately lightens your load since only a few issues will meet all three standards. I run this train every day. It is quick and efficient. I feel you will discover that too.
My Query for You Earlier than We Go
Inform me one factor you wished you had extra time to put money into however at the moment do not. What’s it? Could possibly be private or skilled.
I can not wait to see what it’s for you.
AI Disclosure: This article was written by a human—me—for a human—you! I generally use AI for analysis, to critique my writing, or to proofread earlier than I publish. However the phrases I select, the sentences I write, and the concepts I share come from my mind and out by means of my fingertips onto the keyboard earlier than they discover their method to your inbox. If that ever adjustments, I will let you know. Thanks for studying, and thanks for being a human.
Final modified on August twenty sixth, 2026 at 12:15 pm
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