LawnStarter: Senior Webflow Designer

Headquarters: United States

URL: http://lawnstarter.com

About LawnStarter

LawnStarter is the nation’s main on-demand market for garden care and associated providers, with over $100M in annual bookings. We’re increasing past garden care to grow to be the one-stop store for all dwelling providers.

About Progress at LawnStarter

Our Progress group drives buyer acquisition and conversion throughout 4 manufacturers — LawnStarter, Garden Love, House Gnome, and ProBase. The advertising websites are central to that work: hundreds of natural website positioning pages, touchdown pages, and core website experiences that want to maneuver as quick because the group iterating on them. As we speak, making adjustments to our advertising websites requires engineering help. That bottleneck slows down testing, kills momentum, and means conversion alternatives sit on the desk. We’re transferring to Webflow because the supply of fact for our advertising websites, and we’d like somebody to personal that transition and every little thing that follows.

The Position

You will report back to the Director of Design however sit on the Progress group day-to-day, working alongside the complete Progress group together with the Technical Progress Supervisor, the CRO Specialist, knowledge analysts, website positioning, Paid, and content material. Your job is to make our advertising websites quick to alter, stunning, on-brand, and optimized for conversion — without having an engineer each time one thing wants to maneuver.

You will begin with House Gnome, constructing it proper from the bottom up in Webflow. From there, you may deliver LawnStarter, Garden Love, and ProBase right into a componentized Webflow design system. This can be a likelihood to outline how all 4 manufacturers present up on the internet.

The three Progress group roles you may work with most carefully

The Designer, Technical Progress Supervisor, and CRO Specialist are three friends on the Progress group — one tight unit, not three separate orgs. The work runs as a relentless collaboration, with the design loop iterating on each take a look at outcome:

• You (Senior Webflow Designer) — design the muse: web page templates, web page structure, the element library and design system, interactions and animations, and the UX/UI requirements (usability, accessibility, conversion greatest practices) each web page is held to. The system you construct must be strong and versatile sufficient that the Technical Progress Supervisor and CRO Specialist can spin up new pages from it with out coming again to design each time. You step in when there is a new template, a brand new sample, a serious test-driven iteration, or a brand-new circulate.
• Technical Progress Supervisor — takes your templates, web page structure, and elements and makes them production-ready: CMS structure, programmatic web page infrastructure, manufacturing web page builds, structured knowledge, analytics implementation, and the same-day take a look at rollout SLA. As soon as the muse is in place, they spin up new pages straight from the system — that is how the group strikes quick.
• CRO Specialist — owns the conversion testing roadmap, take a look at design, hypotheses, and reads outcomes. They’ll additionally spin up take a look at pages out of your templates and elements when velocity issues. You and the CRO Specialist work tightly collectively: they create the conversion lens, you deliver the design and UX lens, and also you iterate on templates, web page structure, and elements based mostly on what the information reveals.

The entire mannequin solely works by way of shut collaboration. The system is not handed off and forgotten — it evolves because the three of you ship, take a look at, and study collectively.

What makes this position totally different:

• You design AND construct in Webflow: This is not a Figma-to-handoff position. You design the web page templates, web page structure, elements, and UX/UI requirements that outline the advertising websites, and also you construct them straight in Webflow. Design occurs in Webflow, not Figma.
• Embedded with Progress, not siloed in Design: You sit with the individuals working experiments, analyzing conversion knowledge, and optimizing funnels. Design choices listed here are measured in conversion charges, not likes.
• Multi-brand website possession: You design the advertising website expertise throughout 4 manufacturers — every with its personal id, sharing a basis you construct and keep.
• AI-native by default: Claude Code and Claude are core to how you’re employed, not novelty add-ons.

What You will Personal

• The advertising website design and basis throughout 4 manufacturers: Web page templates, web page structure (part circulate, hierarchy, structure patterns), navigation, key flows, hero patterns, conversion patterns. The system you design must be versatile and strong sufficient that the Technical Progress Supervisor and CRO Specialist can spin up new pages straight from it — with out coming again to design for each web page.
• Visible design and model execution at a excessive bar: That is core to the position. The advertising websites have to look fashionable, polished, and unmistakably on-brand for every of the 4 manufacturers — and they should maintain up towards one of the best advertising websites on the internet. You are the standard bar for typography, spacing, hierarchy, colour, imagery, composition, and all the small print that separate good from nice. Sturdy visible design and disciplined model execution are non-negotiable.
• Webflow design system and element library: Construct and keep the system throughout all 4 manufacturers — elements, design tokens, web page templates, shared interplay patterns. The system is the supply of fact for the way each model appears to be like, behaves, and is constructed, and the muse the Technical Progress Supervisor and CRO Specialist construct new pages from.
• UX/UI, usability, and accessibility: You deliver the self-discipline. Each element, template, and web page displays present greatest practices for usability, conversion, and WCAG accessibility. This is not a guidelines run on the finish — it is the way you design from the beginning.
• Interactions and movement: A core a part of the position, not a of completion. You design and construct purposeful interactions and animations — micro-interactions, scroll habits, loading states, motion-driven storytelling — that elevate the manufacturers and make pages really feel premium. You utilize Webflow’s native instruments the place they match and write customized CSS or JS once they do not.
• Check-ready designs and variants: Accomplice carefully with the CRO Specialist. You design the templates, elements, and variants that energy checks to allow them to be spun up and iterated rapidly. The CRO Specialist defines hypotheses and reads outcomes; collectively you iterate on the templates and elements based mostly on what wins. The Technical Progress Supervisor rolls winners out.
• Manufacturing handoff and QA: Hand off accomplished templates and constructed elements to the Technical Progress Supervisor, who wires them into the CMS, builds manufacturing pages, and ships at scale. You keep concerned by way of QA so manufacturing matches design intent — and also you iterate on the system based mostly on what the group learns transport it.

Issues to Remedy

Our advertising websites rely on engineering for each change As we speak, even easy updates require a developer. Meaning the Progress group cannot iterate on the velocity they should. New pages wait in a queue. You are the design half of the unblock: a Webflow design system the Technical Progress Supervisor can construct with, so advertising website adjustments occur quick with out engineering involvement.

Our advertising websites aren’t designed on the degree we’d like Practical, however not designed. There aren’t any shared web page templates, no Webflow element library, no design tokens, no constant UX/UI patterns, no interplay language. You construct the muse: a designed website, web page templates, a element library, and the UX/UI requirements (usability, accessibility, conversion greatest practices) that every little thing is held to. The Technical Progress Supervisor makes it production-ready; you make it value transport.

Hundreds of website positioning pages have to look fashionable, really feel premium, and convert We have now over a thousand natural website positioning pages throughout our manufacturers. These pages drive vital site visitors and income, however they should look fashionable, really feel polished, be accessible, and keep model and UX consistency at scale. You design the web page templates, the elements, and the UX patterns; the Technical Progress Supervisor wires them into the CMS and ships them at scale. Collectively you make the website positioning portfolio appear like an actual model, not a content material farm.

4 manufacturers have to look distinct however share a basis House Gnome, LawnStarter, Garden Love, and ProBase every have their very own visible id. However the underlying design system — elements, tokens, interplay patterns — needs to be shared the place it is smart.

What Success Appears to be like Like (12 months 1)

• House Gnome absolutely designed and reside in Webflow — web page templates, elements, interactions, and UX/UI requirements that meet a excessive bar for visible design, model execution, usability, and accessibility, with the Technical Progress Supervisor scaling it throughout pages with out engineering
• A whole Webflow design system the group can self-serve from — elements, design tokens, web page templates, and UX/UI requirements stable sufficient that the Technical Progress Supervisor and CRO Specialist can spin up new pages straight from the system with out coming again to design each time
• Check-ready designs and variants able to iterate quick — when the CRO Specialist wants a hero variant, a brand new template, or a CTA take a look at, the elements are prepared to check otherwise you ship the brand new design rapidly and iterate based mostly on outcomes
• website positioning templates designed for scale — web page templates that set the visible, UX, and accessibility bar throughout hundreds of programmatic pages the Technical Progress Supervisor wires into the CMS
• Interactions and movement that make the manufacturers really feel premium — purposeful animation throughout the design system, not bolted-on after launch
• WCAG-compliant by default — accessibility is a baseline, not a challenge
• A working iteration loop with the CRO Specialist — take a look at outcomes persistently circulate again into your templates and elements
• Website design migration underway for LawnStarter and Garden Love
• The Technical Progress Supervisor and CRO Specialist take into account you important — they cannot think about transport or testing with out you

Necessities

Who You Are

A top-tier visible and model designer. Sturdy visible design and disciplined model execution are on the core of this position, not a aspect requirement. Your work is fashionable, polished, and unmistakably on-brand. You maintain up towards one of the best advertising websites on the internet. You care deeply about typography, spacing, hierarchy, colour, imagery, composition, and the small print that separate good from nice. You’ll be able to execute inside established model pointers whereas pushing the visible high quality ahead, and you’ll maintain the road throughout 4 distinct manufacturers with out letting any of them drift. That is unlikely to be an excellent match if visible design or model self-discipline is secondary to your different expertise, or in the event you rely closely on templates with out elevating them.

A Webflow knowledgeable. You’ve got constructed and maintained advanced, multi-page Webflow websites with actual architectural rigor — not simply fairly one-pagers. You perceive element structure, design techniques, dynamic content material, superior interactions, and easy methods to hold a big website clear and performant. You’ll be able to construction a web page so it really works at scale, not only for one hero shot. That is unlikely to be an excellent match in the event you’ve solely used Webflow for small tasks or deal with it as a visible software moderately than a design and construct platform.

UX/UI disciplined. You deliver actual experience in usability, accessibility (WCAG), and conversion greatest practices — and also you apply it to each element, template, and web page. You’ll be able to articulate why a structure works (or would not) for the person, not simply the way it appears to be like. You design for readability, scannability, and efficiency, and also you deal with accessibility as a baseline, not a of completion. That is unlikely to be an excellent match if you cannot communicate to UX ideas past aesthetics or deal with usability and accessibility as another person’s job.

Collaborative by default. This position solely works by way of tight collaboration with the Technical Progress Supervisor (on manufacturing handoff and feasibility) and the CRO Specialist (on take a look at design and iteration). You give and take suggestions nicely, you are comfy handing off work and staying concerned by way of QA, and also you deal with take a look at outcomes as enter moderately than judgment. That is unlikely to be an excellent match in the event you choose to work alone or get defensive when knowledge contradicts your design decisions.

Progress-team fluent. You’ve got labored alongside CMOs, website positioning groups, paid groups, content material groups, CRO specialists, knowledge analysts, and engineers earlier than. You perceive conversion funnels, A/B testing, and easy methods to help experiments and iterate rapidly. You make choices based mostly on knowledge, not simply aesthetics. That is unlikely to be an excellent match in the event you’ve solely labored in model or product design groups and are not acquainted with the tempo and priorities of development.

Self-directed and quick. You’re taking a quick, run with it, and ship. You do not want somebody managing your queue or reviewing each resolution. When there is a new template to design, a brand new sample so as to add to the system, or a take a look at outcome that factors to an iteration, you flip it round rapidly with out sacrificing high quality. That is unlikely to be an excellent match in the event you want detailed route for every challenge or choose a slower, extra deliberate tempo.

AI-native. You utilize Claude Code and Claude as core components of your workflow — producing element code, exploring design instructions, drafting interplay logic, and accelerating every little thing from naming to structure iteration. You deal with AI as a design and construct accomplice, not a novelty. That is unlikely to be an excellent match in the event you’re skeptical of AI instruments or insist on constructing every little thing from scratch.

Technically succesful past Webflow native. Webflow’s native instruments will not cowl every little thing — particularly the interactions, animations, and complicated elements you may construct. You’ll be able to write customized CSS and JavaScript when Webflow falls brief, and you’ll learn sufficient code to debug a third-party embed or prolong an present element. The Technical Progress Supervisor owns monitoring and integrations; you personal the code that makes the design system really feel alive. That is unlikely to be an excellent match in the event you strictly keep away from code or depend on others to deal with something past drag-and-drop.

This Position Is NOT

• A Figma-to-Webflow manufacturing position: The design system for development and advertising lives in Webflow. You are not translating another person’s mockups — you are designing and constructing straight.
• The manufacturing builder for website positioning and CMS pages: The Technical Progress Supervisor owns CMS structure, programmatic web page infrastructure, and the manufacturing builds for hundreds of website positioning URLs. You design the templates and elements; the Technical Progress Supervisor wires them into manufacturing.
• The proprietor of take a look at rollouts: The Technical Progress Supervisor owns working checks reside and the same-day rollout SLA. Your job is upstream — transport the variants and elements that make checks attainable.
• A model design position: You will keep model consistency, however you are not creating model identities.
• A job with a clear place to begin: The present advertising websites want vital work. You are inheriting complexity and constructing towards simplicity — not sustaining one thing that already works nicely.
• A solo design position: You will collaborate usually with the Director of Design and the model/product design group on element growth and model requirements. Day-to-day, your closest companions are the Technical Progress Supervisor and CRO Specialist on the Progress group.

Advantages

• Base wage: $110K – $140K.
• 401k
• Healthcare: Medical, dental, and imaginative and prescient
• Absolutely distant
• Limitless PTO: We give attention to outcomes. Take what you want.

LawnStarter offers equal employment alternatives (EEO) to all staff and candidates for employment with out regard to race, colour, faith, intercourse, nationwide origin, age, incapacity, or genetics. We adjust to relevant state and native legal guidelines governing nondiscrimination in employment.

To use: https://weworkremotely.com/remote-jobs/lawnstarter-senior-webflow-designer