Headquarters: Seattle
URL: https://www.cfchildren.org/
Are you searching for purpose-driven work the place you may make a constructive impression on communities world wide? If that’s the case, then Committee for Kids is a tremendous place to develop your profession as a Senior Product Advertising and marketing Supervisor. We’re a social enterprise devoted to advancing the well-being of kids by means of the event of important human expertise. As a Senior Product Advertising and marketing Supervisor at CFC, you’ll lead the go-to-market (GTM) technique for brand spanking new product initiatives. This function defines what distinctive product advertising appears like—from market intelligence to pricing and positioning—and establishes the GTM frameworks that inform how future merchandise will come to life. You’ll act because the voice of market actuality inside the product group, influencing early R&D, defining launch readiness, and guaranteeing each step from idea to commercialization is knowledgeable by measurable knowledge and cohesive technique. This place is the crucial bridge between Product and Advertising and marketing, driving each long-term technique and day-to-day execution.
Our workforce is collaborative, inventive, and keen about our work. You’ll have a chance to make an impression each day and have a say in the best way we use shopper success to rework the lives of kids.
What you’ll do if you be a part of us:
- Develop and execute market sizing, segmentation (TAM, SAM, SOM), and aggressive evaluation to tell product technique and funding prioritization.
- Lead the creation and refinement of Perfect Buyer Profiles (ICPs), purchaser personas, and consumer personas (e.g., lecturers vs. district patrons) utilizing qualitative and quantitative analysis.
- Contribute to product portfolio technique by offering market‑knowledgeable views that help alignment of latest merchandise with broader organizational objectives and positioning.
- Collaborate on complete enterprise circumstances, together with monetary modeling, threat evaluation, and funding suggestions.
- Consider and suggest purchase, construct, or associate choices to handle resolution gaps, together with partnerships, integrations, or acquisitions.
- Form and talk the general distribution/channel technique (direct, oblique, companions, resellers) in alignment with market shopping for preferences.
- Construct and operationalize GTM frameworks, roadmaps, launch plans, and measurement techniques for each short-term activation and long-term scalability.
- Present market insights—together with buyer wants, purchaser conduct, and aggressive panorama—to assist inform product roadmap discussions and help clear communication of priorities.
- Map and optimize the end-to-end purchaser journey, figuring out alternatives to enhance expertise and conversion.
- Develop and execute detailed plans that help income development and retention, together with new buyer acquisition and ongoing engagement methods.
- Accomplice with Product, Finance, Advertising and marketing and Gross sales to develop pricing and packaging methods that steadiness worth creation, affordability for goal clients, and income development.
- Monitor and affect product-level profitability (margins, unit economics) in partnership with Product and Finance.
- Assess present belongings (content material, know-how, relationships) to determine alternatives for reuse or leverage in GTM actions.
- Align gross sales processes with market shopping for phases; develop and preserve a structured content material technique, tailor-made gross sales instruments, and formal channel coaching applications.
- Lead or collaborate on execution of applications, campaigns, occasions, and associate/channel initiatives, with clear objectives and measurement.
- Equip operations and help groups with product and market info wanted for easy supply and distinctive buyer expertise.
- Lead 0–1 product launches: handle cross-functional execution, align stakeholders, and guarantee post-launch transition from the launch workforce to the expansion workforce.
- Construct techniques for launch analysis, KPI measurement, and learnings documentation to refine organizational playbooks.
- Function the communication hub between Product and Advertising and marketing, guaranteeing alignment on roadmap priorities, buyer wants, and messaging cohesion.
- Mentor cross-functional companions on market insights, GTM methodology, and data-backed storytelling to raise strategic alignment throughout the group.
Right here’s what we’re searching for:
- 7+ years of expertise in product advertising, with at the least 3 years in edtech, SaaS, or digital studying environments.
- Bachelor’s Diploma
- Confirmed success main 0–1 product launches and operationalizing GTM frameworks throughout organizations.
- Sturdy analytical expertise with experience in market sizing, alternative evaluation, and KPI growth.
- Demonstrated expertise influencing product technique, pricing fashions, and buyer segmentation choices.
- Superior communication and storytelling skills, with a knack for translating complicated knowledge into compelling methods.
- Demonstrated expertise taking a consultative method and partnering successfully with cross-functional stakeholders.
- Superior proficiency in managing go-to-market and launch initiatives, guaranteeing progress, well timed supply, and cross-functional accountability.
- Strategic thinker comfy balancing macro imaginative and prescient with hands-on execution.
- Expertise with cross-functional management and mentoring.
- Journey Necessities: Journey will embody occasional shopper web site visits, conferences, and business occasions. Journey to the Seattle workplace could also be required 1-4 time per yr. Total, journey is anticipated to be not more than 20% of the function.
- Word: This place is distant; staff are eligible to work remotely in any of the next states: AZ, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OH, OR, PA, TX, VA, WA.
The hiring vary for this place is $125,000-$157,000 yearly. The pay provided will keep in mind inner fairness and will fluctuate relying on job-related information, expertise, and expertise, amongst different elements.
What we provide
Our advantages, perks, and rewards are aimed toward serving to you reside your finest life at CFC.
- We cowl 100% of your premiums for medical, dental and imaginative and prescient protection and 50% on your dependent’s medical and dental premiums
- Retirement plan + firm match as much as 3%; CFC
- A versatile work subsidy: $100 monthly that you need to use on issues like telephone and web prices, workplace provides, and even commuting prices
- 16 paid holidays (together with winter break and 1 floating vacation), 3 weeks’ trip in your first yr, and separate sick depart accrual
- Different nice advantages embody: month-to-month contribution to childcare and/or dependent bills, FSA account, parental depart, sabbatical depart, worker help program, annual wellness reimbursement, development and growth alternatives, incapacity and life insurance coverage. Apply now and assist us obtain our imaginative and prescient of protected youngsters thriving in a simply and peaceable world.
To use: https://weworkremotely.com/remote-jobs/committee-for-children-senior-product-marketing-manager
