SAP introduced early Friday that it’s going to purchase SmartRecruiters, a expertise acquisition software program supplier identified for high-volume recruiting, recruitment automation and AI-driven candidate engagement.
The deal will fold SmartRecruiters’ platform into the SAP SuccessFactors suite, giving clients expanded hiring and workforce planning instruments. SAP stated the acquisition will help sooner, data-driven hiring and a extra seamless candidate expertise.
AI is ‘very thrilling’ for expertise acquisition house
A roadmap for the applied sciences will likely be launched after regulatory approvals are full, in keeping with Dan Beck, president and chief product officer of SAP SuccessFactors, who spoke throughout a information convention at this time. He indicated that extra particulars will comply with concerning how San Francisco-based SmartRecruiters will combine with present SuccessFactors recruiting instruments and options.
The transaction is anticipated to shut within the fourth quarter of 2025, pending regulatory approvals. Monetary phrases weren’t disclosed.

The transfer will permit clients of each corporations to “rapidly make the most of the second” at a time when the potential of AI is “very thrilling” for the expertise acquisition house, SmartRecruiters CEO Rebecca Carr stated through the information convention.
The acquisition will not be anticipated to create “complexity” for stakeholders, Carr emphasised, and its intent is to assist HR groups “ship measurable outcomes” to their organizations.
- SmartRecruiters’ know-how consists of AI-enabled applicant monitoring, recruitment analytics and user-friendly workflows designed to scale back time-to-hire.
- Integration with SAP SuccessFactors will present a single system for sourcing, interviewing, onboarding and workforce planning.
- SmartRecruiters’ portfolio will stay accessible as a standalone providing for now.
- Greater than 4,000 organizations use SmartRecruiters’ SaaS platform, together with Amazon, Visa and McDonald’s, in keeping with a information launch.

In a breaking information report, trade analyst Madeline Laurano, founding father of Aptitude Analysis, wrote that “SAP didn’t simply purchase an ATS. It acquired a platform already positioned for the following technology of hiring.”
She wrote that the HR tech market is primed for additional consolidation, with platforms providing agentic functionality—not simply knowledge monitoring—rising as high acquisition targets. She predicts that HCM suppliers might want to “construct, purchase or companion to remain aggressive.”
Laurano stated SmartRecruiters is not going to be a “plug-in to SuccessFactors,” calling this transfer “SAP’s guess on the way forward for expertise know-how—and that future is agentic.”
Analyst and researcher Stacey Harris of Sapient Insights advised a further angle for SAP in a submit on LinkedIn in regards to the deal.
“Our knowledge reveals share of cross-over purchasers, [and] that may make this a constructive transfer for a lot of organizations constructing out their HR tech platform clusters,” Harris wrote. “However there’s additionally an enormous win in choosing up AI expertise that has grown quickly in recruiting tech environments.”
Verify again for updates.