WEX: Product Advertising Supervisor – Company Funds

In regards to the Position

We’re on the lookout for a customer-obsessed Product Advertising Supervisor (PMM) to personal the go-to-market technique for WEX’s Company Funds options, together with our Embedded Funds portfolio.

You’ll be accountable for shaping how we competitively place our Embedded Funds choices, talk the worth and drive adoption amongst core Funds audiences (Treasurers, CFOs) and rising influencers (Builders, CTOs).

We’re on the lookout for a PMM who brings a data-first mindset, sturdy strategic readability, and a bias for motion — somebody who can convert complicated market dynamics and technical capabilities into clear go-to-market methods, measure what issues, and companion carefully with gross sales, product, advertising, and expertise groups to ship outcomes.

How You may Make an Influence

Personal positioning, messaging and GTM technique

• Outline and evolve messaging pillars, worth propositions, and gross sales narratives tailor-made to core and rising Funds audiences.

• Translate technical capabilities, like digital card integrations and Fee APIs, into compelling tales that resonate.

• Use buyer and market insights to sharpen our differentiation within the Funds business.

Drive launches and adoption:

• Lead cross-functional go-to-market efforts for the Embedded Fee portfolio, together with new product options and API enhancements.

• Construct adoption packages that assist Funds clients onboard rapidly and see worth from their first use.

• Guarantee launches ship clear, measurable impression in consciousness, utilization and buyer satisfaction.

Allow gross sales and advertising to win

• Construct and keep gross sales enablement supplies, together with these concentrating on technical audiences. 

• Ship ongoing updates and aggressive insights that empower gross sales groups to place WEX successfully.

• Associate with the broader advertising staff on focused campaigns to drive acquisition and adoption.

Gasoline buyer and market perception

• Conduct major and secondary analysis, together with buyer interviews and win/loss evaluation.

• Observe business developments to establish alternatives.

• Measure adoption, funnel velocity and win charges to make data-driven suggestions.

Who You Are

• A motivated, data-driven product marketer who’s wanting to personal a portfolio and develop your experience.

• Comfy working cross-functionally with Product, Gross sales, and Advertising to execute go-to-market methods.

• Buyer-obsessed—you lead with perception, empathy, and curiosity concerning the Funds business.

• A transparent, assured communicator who can translate complexity into simplicity.

• Collaborative however decisive— when to drag in stakeholders and when to maneuver rapidly.

Expertise You may Deliver

• 5+ years of related work expertise, together with 2+ years in product advertising or associated roles in B2B SaaS, fintech or funds.

• Expertise constructing go-to-market methods, messaging, and enablement content material.

• Robust analytical and analysis abilities; confirmed means to validate assumptions and floor insights.

• Distinctive writing and presentation abilities.

• Expertise with advertising to technical audiences. 

• Bachelor’s diploma in advertising, enterprise, communications, or associated discipline.

The bottom pay vary represents the anticipated high and low finish of the pay vary for this place. Precise pay charges will fluctuate and can be based mostly on varied components, similar to your {qualifications}, abilities, competencies, and proficiency for the function. Base pay is one element of WEX’s complete compensation bundle. Most gross sales positions are eligible for fee below the phrases of an relevant plan. Non-sales roles are usually eligible for a quarterly or annual bonus based mostly on their function and relevant plan. WEX’s complete and market aggressive advantages are designed to help your private {and professional} well-being. Advantages embrace well being, dental and imaginative and prescient insurances, retirement financial savings plan, paid time without work, well being financial savings account, versatile spending accounts, life insurance coverage, incapacity insurance coverage, tuition reimbursement, and extra. For extra data, take a look at the “About Us” part.

Pay Vary: $94,000.00 – $125,000.00