The way forward for staffing and recruiting will not be on the horizon—it’s right here, and it seems to be an entire lot like Bullhorn Amplify.
At Have interaction Boston 2025, Matt Fischer, President and COO at Bullhorn, and Jason Heilman, SVP, Product – Automation and AI, adopted up Bullhorn Founder and COO Artwork Papas’ opening keynote with their annual Imaginative and prescient for Innovation. They dove deep into Amplify, Bullhorn’s next-generation AI resolution constructed solely for staffing and recruitment companies, earlier than sitting down with Will Hayes, COO of IDR, to listen to how his staff is already utilizing Amplify to distinguish themselves and keep forward of the competitors.
Try the recap beneath for extra.
The muse of the AI period
Bullhorn’s journey into AI didn’t begin in a single day. It started with automation, a crucial stepping stone that laid the groundwork for what’s to return. Within the final 12 months alone, Bullhorn clients have carried out 3.5 billion automated duties; what’s extra, clients using automation instruments have made 36% extra placements per recruiter than those that aren’t. When recruiters leverage automation to streamline repetitive duties, they will deal with extra strategic, high-impact actions. With out automation, we couldn’t understand the potential of AI.
The third wave of AI
The previous twelve months have seen an unprecedented acceleration in AI growth inside our trade. We’ve witnessed three distinct waves of AI inside a single 12 months:
- Wave 1: Assistants. Preliminary AI instruments functioned as assistants, serving to recruiters with fundamental duties like writing summaries and crafting pitch letters. These instruments offered a glimpse into AI’s true potential.
- Wave 2: Brokers. The second wave launched brokers—AI techniques able to dealing with background operations, akin to sourcing, screening, and matching. This marked a major shift, with AI taking up energetic roles in recruitment workflows.
- Wave 3: Amplify. The newest and strongest iteration, Amplify, has the talents of your high performers with out the constraints of time or sources. It supplies recruiters and sellers with the management to determine when and the place to deploy AI.
“Amplify is taking the perfect of assistants, automation, and brokers, and mixing all of them collectively in a single resolution.”
— Jason Heilman, SVP, Product – Automation and AI, Bullhorn
These waves show not only a technological development, however a elementary change in how we view and combine AI. It’s not a software; it’s changing into a accomplice. And it’s already delivering actual outcomes.
Bullhorn clients leveraging our AI options are already seeing:
- 51% extra submissions to jobs
- 31% extra jobs with a submission
- 22% enchancment in fill fee
These numbers are nice for you and your shoppers, however AI can solely take you to date except your candidates are additionally on board. The excellent news: they’re. AI-driven screening interviews have acquired a 4.2 out of 5-star ranking from expertise. Candidates aren’t proof against know-how; so long as AI delivers the effectivity and responsiveness they count on, they’re on board. When AI retains them out of the communication black gap – making use of to jobs and by no means listening to again – and as an alternative permits them to work together together with your agency, 84% say they’d a optimistic expertise.
Meet Amplify
Amplify represents the reducing fringe of AI in staffing. This highly effective resolution, which is on the market on each the Bullhorn and Bullhorn Recruitment Cloud platforms, provides key abilities throughout each the recruiting workflow, together with the next:
- Supply: Rapidly discover the perfect candidates in Bullhorn and job boards.
- Match: Rank candidates by relevance and predict these probably to be employed.
- Display: Make use of AI to conduct preliminary screenings, guaranteeing solely high candidates transfer ahead.
- Submit: Create skilled candidate packets routinely, together with resume redesigns.
That’s not all; Amplify can also be right here to assist speed up your gross sales efforts:
- Analysis: Summarize previous shopper interactions and floor crucial insights.
- Submit: Streamline the presentation of candidates to shoppers with polished supplies.
- Outreach: Launch multi-step, focused outreach campaigns, with your entire staff’s greatest practices inbuilt, personalised by AI.
Amplify in motion
Fischer and Heilman showcased just some of Amplify’s capabilities, together with:
- Enhanced search: The brand new search function ranks candidates by relevance, leveraging knowledge from Market companions to spice up related profiles. As Heilman stated, “It’s like having an offshore recruiter curating your checklist and constructing your database.”
- Automated screening: Recruiters can simply queue candidates for screening by the AI agent, which crafts simpler screening questions than a junior recruiter would possibly. The main target is on figuring out job match precisely.
- Skilled candidate packets: Amplify’s “current” talent streamlines the creation of candidate packets, together with redesigning resumes to spotlight key {qualifications}.
- AI prospecting and desk-level gross sales automation: Amplify’s purposes prolong to gross sales, enabling customers not solely to realize beneficial insights by mining notes on previous shopper interactions, but in addition to take motion by way of strategic outreach campaigns.
Nearly all of what Amplify can do is additive, identical to automation earlier than it, so you possibly can ship extra income and extra revenue with the identical staff.
“You’ve human labor mixing seamlessly with digital labor. That’s the way you compound human productiveness.”
— Matt Fischer, President and COO, Bullhorn
How actual recruiters are utilizing Amplify
Will Hayes, COO, IDR, shared beneficial insights into his staff’s AI journey, which started in 2018. IDR has aimed to implement AI all through their workflow, augmenting each step. Their method started with a cost-optimization mindset, utilizing screening brokers to establish knowledge gaps. However the actual beneficial properties got here from productiveness enhancements and elevated effectivity, together with:
- 49.6% enchancment in submittal-to-hire ratio
- 59.3% sooner time-to-fill
- 39.5% sooner new rent ramp-up
- 21,663 screens accomplished per 30 days
When adopting AI, Hayes spoke on the significance of moving into the “trenches,” establishing committees, and holding center managers accountable for AI adoption. He additionally famous that when all techniques talk with one another by way of a unified interface, it turns into simpler for customers to undertake and make the most of them successfully.
Finally, Hayes had a couple of key takeaways to assist anybody get began with Amplify:
- Assess your present know-how: Consider your present instruments and establish areas the place automation and AI can enhance effectivity.
- Spend money on coaching: Guarantee your staff is proficient in utilizing AI instruments to maximise their advantages and cut back apprehension.
- Iterate and adapt: The AI panorama is evolving quickly, so be ready to adapt and iterate your methods.
The way forward for recruitment is right here, and it’s powered by a strategic mix of human and digital labor. Able to fill roles sooner, rent smarter, and scale with out rising headcount? Study extra about Amplify.
