On a random evening final January, I sat down subsequent to a man at a poker desk. A month later, we determined to start out an organization collectively. Little did I do know, it will fully change my life.
The man’s identify was Raj. We began speaking between palms, and Raj requested what I used to be engaged on.
“I’ve been attempting to unravel this scaling downside in private progress,” I advised him. “I used to be about to purchase an AI firm to do it, however the deal simply fell via.”
“That’s humorous,” Raj stated. “I’ve been constructing AI firms for ten years. Simply exited my final one. I’ve spent a 12 months on sabbatical determining what’s subsequent.”
I requested him what he landed on.
“No matter I construct subsequent must be in AI and psychological well being. Or AI and private progress. I wish to work on one thing that truly helps individuals at scale.”
I don’t consider in all that “the universe has a plan for you” crap, however this was like… whoa.
Raj and I saved speaking. Over the following few weeks, we’d meet for what we thought could be one-hour lunches. Each time, we’d search for and it will be 4:30 within the afternoon.
We talked concerning the limitations of the psychological well being system, concerning the screwed up self-help market, about what AI might truly do—not substitute human connection, however make actual, personalised steerage accessible to individuals who want it.
After a month, we checked out one another and stated:
“This must exist. Let’s construct it.”
Twelve months later, we’re launching Goal.
Goal is an AI coach powered by behavioral science that learns your patterns, helps you replicate, and offers you route—on demand.
Whether or not you wish to advance your profession, enhance your relationships, or unpack why you retain shedding all of your rattling cash on the poker desk, Goal learns about you, and offers you tiny actions to construct momentum throughout your whole life.
So, yeah. The following part of my profession began with a meet cute with a man at a poker desk.
And I’m hoping it ends by serving to hundreds of thousands of individuals discover out who they really are. Beginning with you. Proper now. Free of charge.
Restricted-Time Provide
Expires December 18th, 2025
You possibly can strive Goal at no cost. And when you find it irresistible, like I feel you’ll, all you must do is enroll yearly earlier than December 18th to get my Goal, Solved Course and an end-of-year webinar with yours really to set you up for a purposeful 2026—at no additional price.


