Headquarters: Denmark
URL: https://baymard.com/
We’re searching for a full-time, distant Content material Advertising Supervisor for our firm.
Baymard Institute conducts large-scale UX analysis research, sharing our findings by means of a bespoke B2B SaaS platform that serves 2,000+ retailer shops, manufacturers, and companies throughout 80+ international locations — together with 71% of Fortune 500 ecommerce corporations. We’re totally distributed, with ~60 workforce members spanning America and Europe, all dedicated to advancing ecommerce UX.
About The Function
As Baymard’s Content material Advertising Supervisor, you’ll personal the tales that join our analysis, instruments, and product roadmap to the individuals who use them. Your core focus will probably be turning complicated UX and product insights into clear, compelling narratives that drive certified demand, product activation, and long-term belief.
You’ll plan and produce content material throughout key codecs — long-form articles, touchdown pages, e-mail, and thought management — with website positioning as a core distribution lever, not the only goal. Working intently with Development, Product, and Analysis, you’ll assist form our editorial technique, construction content material round actual consumer issues, and be certain that each piece has a transparent job within the funnel.
This position is an efficient match in case you’re as comfy digging into product conduct and consumer journeys as you might be crafting a pointy headline. You’ll stability search technique, storytelling, and product understanding to create content material that each ranks and resonates.
Who You Are
You’re before everything an distinctive copywriter and storyteller. You know the way to make complicated subjects really feel accessible, concrete, and helpful — with out slipping into generic SaaS jargon.
You deliver hands-on expertise from a SaaS atmosphere, ideally in a product-led or self-serve context, and also you assume naturally when it comes to consumer worth, time-to-value, and have adoption. While you write, you’re not simply filling a content material calendar; you’re serving to customers perceive what the product does, why it issues, and easy methods to get worth from it.
You’re assured working with website positioning fundamentals — search intent, subject clusters, inner linking, and on-page construction — however you don’t deal with website positioning as a guidelines. You’re comfy collaborating with progress and product groups, responding to knowledge and consumer indicators, and iterating primarily based on what truly strikes the needle.
You may additionally take pleasure in experimenting with new codecs (video, short-form social, digital PR angles) and excited about how one core story can stay throughout a number of channels — from the weblog, to the product, to lifecycle e-mail.
What You may Want
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3+ years of expertise in content material advertising and marketing or copywriting for B2B SaaS (ideally product-led or self-serve).
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Demonstrated capability to translate complicated merchandise or analysis into clear, partaking narratives.
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Sturdy understanding of website positioning fundamentals (search intent, key phrase analysis, content material construction, inner linking) and the way content material can compound over time.
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Expertise creating content material throughout the funnel: from instructional and problem-focused items to product and conversion-focused property.
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Confirmed capability to collaborate with Product, Development/Advertising, and Gross sales to form content material that helps each consumer and enterprise objectives.
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Comfy utilizing analytics instruments (e.g., Google Analytics, HubSpot, search instruments) to tell subjects, measure efficiency, and refine technique.
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Totally proficient in written and spoken English.
Good-To-Haves
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Expertise with digital PR or incomes protection/backlinks by means of analysis or content material.
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Comfy with video storyboarding (e.g., product explainers, instructional movies, YouTube scripts).
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Expertise creating short-form content material for social channels (e.g., LinkedIn, X) from core long-form items.
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Familiarity with e-mail and lifecycle communications (onboarding flows, activation nudges, product schooling, and light-touch nurture).
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Background in ecommerce, UX analysis, or associated product/experience-led domains.
Sensible Particulars
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Location: 100% distant, full-time place, from EU, UK, or IE. (Be aware that the position requires day by day overlap with workforce members European time zones.)
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Language: We anticipate you to be totally proficient in written and spoken English.
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Wage: Based mostly on {qualifications}.
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Begin date: As quickly as potential.
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Journey: Is proscribed; anticipate solely 1-2 weeks of journey annually (typically solely in reference to the company-wide meetup).
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Firm: Study extra about Baymard’s work tradition and values right here. Additionally, take into account signing up for a free Baymard account to discover our product.
The best way to Apply
Should you’re on this place, please apply by sending the entire following paperwork:
- A canopy letter written in English (PDF format; 1-2 pages) describing the way you match the position and {qualifications}. (Required.)
- A CV/resume (PDF format) or a hyperlink to your LinkedIn profile. (Required.)
Ship the above to cmm2026@baymard.com.
(All purposes and supplies are handled confidentially.)
Deadline is January eleventh, 2026 (finish of day).
Sincerely,
Joseph Waddington, Advertising Lead at Baymard Institute
Referral Bonus: If this job isn’t you, however somebody who’ll be the right match, please ship them the hyperlink to this web page. If we find yourself hiring the individual you referred, we’ll provide you with a 1-year entry to a Baymard Core plan (usually $2,388/12 months).
To use: https://weworkremotely.com/remote-jobs/baymard-institute-content-marketing-manager
