Flip your Certification right into a strategic benefit that 76% of job seekers cannot resist, whereas deepening belief throughout your group.
Reaching Nice Place To Work® Certification™ is greater than only a recognition — it’s a strong software that shapes your organization’s future. From attracting high expertise to being the simple selection for purchasers, this certification units your group aside and drives long-term success.
What does Nice Place To Work Certification signify?
Nice Place To Work Certification is a company-wide precedence that embodies your group’s dedication to a high-trust, high-performance tradition. It’s a strong endorsement that indicators to staff, clients, and the broader market that your organization values its individuals and is devoted to their well-being and development.
The inspiration of this certification is the Belief Index™ Survey, a complete software that measures the extent of belief between staff and management, the equity of office practices, and the general worker expertise.
This certification isn’t a one-time occasion; it’s a strategic, ongoing marketing campaign to take care of and elevate your office tradition, reinforcing your fame amongst potential staff, clients, and enterprise companions.
1. Appeal to high expertise with an enhanced employer model
Our 2023 workforce examine revealed that 76% of job seekers want firms which can be Nice Place To Work Licensed over these that aren’t.
This examine, which reached a big selection of workplaces and engaged over 4,400 respondents in each full-time and part-time roles, underscores the impression of firm tradition on recruitment. Job seekers are an astonishing 15 instances extra possible to decide on an organization once they realize it has been licensed by its personal staff.
Certification enhances your employer model, performing as a strong endorsement of an organization tradition that values its staff. Consequently, you entice a better caliber of candidates who’re motivated, expert, and searching for long-term profession development.
As Nella Gonzalez, HR supervisor at IDOC, notes, “90% of our new hires mentioned that Nice Place To Work Certification was the important thing deciding consider deciding on IDOC.”
2. Measure and enhance your organization tradition towards particular metrics
On the coronary heart of Nice Place To Work Certification is the Belief Index Survey, which supplies an in-depth evaluation of your organization’s tradition. This survey not solely measures belief between staff and management but additionally gives insights into areas like perceived equity, emotions of belonging, and management effectiveness.
By conducting this survey yearly (or as lots of our clients do, pulse often all year long), you acquire actionable knowledge that helps you preserve a transparent view of your strengths and areas for enchancment, making certain your tradition evolves positively over time.
One buyer highlights the worth of this method:
“The information’s nice as a result of it tells you the place you want to focus. The feedback let you know how you want to enhance; there’s a ton of actually wealthy knowledge within the feedback.” — Samantha Ros, director, staff member engagement at Wellstar.
One other buyer emphasizes the significance of the Belief Index Survey:
“The Belief Index Survey is a steady, respected measurement for us, by means of all of the swings of a enterprise.” — Brandy Amidon, co-president and CFO at Brains.
3. Proudly show your badge of honor
Certification comes with a digital badge that serves as a continuing reminder of your group’s achievements. Firms typically showcase this badge in hiring campaigns, on social media profiles, job listings, and even in bodily workplace areas. This badge is a vital start line for telling your model story and reflecting the values that form your employer model.
Clients have shared their experiences selling their Certification distinction:
“I beloved seeing the engagement on social media. It was an ideal alternative for us to remind individuals about our Nice Place To Work Certification.” — Brittany Emond, employer branding at Sephora.
“It was a great alternative to remind our staff that we’re Licensed and what we achieved to earn Nice Place To Work Certification.” — Lynn Borne, Chief Govt Officer, Mad Design Group.
4. Turn into eligible for high firm tradition awards
Certification opens doorways to larger visibility by making your organization eligible for our prestigious Finest Workplaces™ lists, similar to PEOPLE® Firms that Care Checklist, Finest Workplaces for Dad and mom™ Checklist, and extra. These awards not solely improve your employer model but additionally present further recognition that may entice high expertise and enhance worker morale.
One buyer shares their satisfaction in being acknowledged:
“We’ve got plenty of satisfaction in being acknowledged by Nice Place To Work. We actually consider that it’s necessary to have a constant funding throughout a very powerful areas of your enterprise. For us, our most necessary aggressive benefit is our expertise, and that’s not generally. That’s on a regular basis.” — Monique Herena, chief colleague expertise officer at AMEX.
5. Amplify your employer model and drive site visitors
When your organization turns into Nice Place To Work Licensed, you’re gaining a strong software to amplify your employer model. Each licensed firm receives a profile web page on the Nice Place To Work web site, which is a key channel for potential new hires to find your organization.
Our clients typically see an enormous enhance in net site visitors once they promote their Certification — particularly at occasions, conferences, and on their careers web page. As job seekers typically search “[company name] Nice Place to Work Certification,” making certain they discover one thing optimistic could make an important distinction of their resolution to use.
6. Construct worker satisfaction and retention
Being Licensed by Nice Place To Work fosters a sense of satisfaction amongst staff, which is essential for engagement and retention. Satisfaction is a vital piece of the worker engagement puzzle. Our analysis has discovered that when staff really feel proud to work at an organization, they’re:
- six instances extra more likely to endorse their office to others.
- two instances extra more likely to wish to stick with the corporate for a very long time.
Certification exhibits that your group is doing one thing completely different and that staff are proud to be a part of it.
7. Reinforce your organization values and tradition
Certification runs deeper than exterior recognition — it’s a powerful inside software for reinforcing your organization values and tradition. As Heidi Burns, VP of selling at Flagship Credit score Acceptance, explains, “If you happen to proceed to inform your staff members you’re a good spot to work, they are going to proceed to make your organization an ideal place to work.”
By celebrating your Certification, you remind staff that they’re a part of one thing particular and that their contributions are acknowledged and valued.
One buyer shares how celebrating fosters inside dialogue:
“Our favourite a part of celebrating Nice Place To Work Certification is the inner dialogue now we have about why we love the place we work!” — Renelle Bedell, VP of operations at Texas Public Constitution Colleges Affiliation
8. Be part of a neighborhood of different nice workplaces
Certification places your organization in good firm alongside among the world’s greatest workplaces. You’ll additionally be a part of a vibrant neighborhood of like-minded organizations, sharing greatest practices and celebrating collectively throughout occasions like Certification Nation Day.
On high of that, clients acquire particular entry to our annual For All Summit™, the place HR leaders come collectively to share concepts, study from high workplaces, and go away impressed with new methods to reinforce their office cultures.
One buyer highlights the sense of neighborhood:
“I simply beloved the connection to different Licensed firms. It’s a neighborhood.” — Anessa Russo, supervisor, worker expertise at RB World.
9. Woo shareholders, clients and different enterprise stakeholders
A high-trust tradition, as measured by the Belief Index Survey, is essential to incomes Certification — and it’s additionally a driver of higher enterprise efficiency. Customers are additionally more and more selecting to do enterprise with firms that deal with their staff properly.
Analysis by FTSE Russell exhibits that firms on the Fortune 100 Finest Firms to Work For® Checklist, which requires our Certification, carry out practically 4 instances higher within the inventory market than the market common. This certification additionally indicators to clients and shareholders that your organization is dedicated to moral and sustainable enterprise practices, aligning with trendy ESG expectations.
One buyer underscores the impression of Certification on their firm’s success:
“With out Nice Place To Work, we’d not be the place we’re.” — John Burke, CEO at Trek Bicycle.
One other buyer echoes the organization-wide worth of partnering with Nice Place To Work:
“We take plenty of satisfaction in partnering with Nice Place To Work. Our firm loves it. It’s our technique to proceed getting higher and thriving collectively as a enterprise.” — Annette Alexander, chief individuals officer, WP Engine.
10. Rejoice as a staff
Celebrating Certification is greater than only a social gathering — it’s a key management conduct that fosters connection and reinforces your organization’s values. In response to Michael C. Bush, CEO of Nice Place To Work, “An important issues to rejoice are the values of the group and the way individuals assist the group obtain its function.”
If you rejoice as a staff — whether or not it’s work anniversaries, private milestones, or organizational wins — it sends a strong message to your staff about what really issues.
Nice workplaces reinforce their values when honoring staff for his or her contributions, which may rework the office right into a extra cohesive, engaged, and enjoyable surroundings — an expertise that drives well-being throughout all generations.
11. Create goodwill and worker belief
Inviting staff to take part within the Belief Index Survey not solely helps you earn Certification but additionally builds goodwill and belief inside your group. Staff admire the chance to voice their opinions, and ongoing listening. Constant and strategic worker listening indicators that their happiness and well-being are high priorities.
One buyer discovered that partnering with Nice Place To Work confirmed their tradition’s power:
“We at all times had a hunch that we had been on to one thing particular, but it surely wasn’t till our partnership with Nice Place To Work that we had the information to again it up.” — Moe Rice, director of individuals and tradition at Brains.
Get acknowledged to your tradition
Achieve accolades to your office surroundings and entice high expertise who share your values.
