Animalz: Affiliate Head of Content material, search engine optimisation

Headquarters: San Diego, California

URL: https://animalz.co

We’re searching for a pointy author and strategic thinker to hitch our search engine optimisation group as an Affiliate Head of Content material. This can be a high-level particular person contributor function that sits between our Senior Content material Entrepreneurs and Heads of Content material, and it requires somebody who can transfer fluidly between hands-on content material creation and strategic account administration.

In the beginning, it is a writing function. We’d like somebody who produces distinctive content material—clear, compelling, and editorially rigorous—not somebody who merely is aware of how you can assemble key phrases right into a weblog publish. You will write content material that ranks, however extra importantly, content material that is genuinely price studying. Your search engine optimisation experience ought to elevate your writing, not change it.

The stability of your work will shift primarily based on company wants. When managing fewer accounts (2-3), you will carry a heavier writing load, producing a number of items per 30 days and serving as a major content material creator for key accounts. When managing extra accounts (4-5), you will shift towards strategic account administration, freelancer oversight, and high quality management. This flexibility is central to the function; it is advisable thrive in each modes.

You will report back to a Head of Content material who serves as your strategic companion and advisor. You will additionally work carefully with our search engine optimisation and content material engineering groups to make sure content material methods account for conventional search, AI-powered discovery, and rising content material manufacturing workflows.

What You will Do

Content material Creation & High quality

• Analysis, define, and write high-quality search engine optimisation content material (weblog posts, guides, touchdown pages, and extra) that balances search intent with editorial excellence

• Refresh and optimize current content material to enhance rankings, engagement, and visibility throughout each conventional search and AI-powered discovery instruments

• Preserve Animalz’s commonplace of writing high quality throughout all content material you produce and oversee, guaranteeing every bit is obvious, well-structured, and genuinely helpful to the reader

Technique & Account Administration

• Create and optimize content material methods in your accounts with enter out of your Head of Content material, incorporating search engine optimisation, AEO (Reply Engine Optimization), and content material efficiency knowledge

• Handle content material calendars that align with every buyer’s targets, search panorama, and aggressive positioning

• Generate strategic content material concepts and craft complete briefs that account for key phrase focusing on, search intent, SERP options, and AI search visibility

• Function a consultative companion to prospects, providing experience on how their content material performs throughout natural search and AI-driven channels

• Proactively establish dangers to account well being—whether or not that is declining efficiency, misaligned expectations, or gaps in supply—and flag them early

• Report on content material efficiency month-to-month, utilizing instruments like GA4, GSC, Ahrefs, and Clearscope to speak outcomes and floor alternatives

Content material Operations & Freelancer Administration

• Handle and assign work to freelance writers: getting ready briefs, monitoring deadlines, reviewing drafts, and offering editorial suggestions to make sure high quality and consistency

• Collaborate with design on graphics and visuals in your content material deliverables

• Contribute to group knowledge-sharing, inside initiatives, and cross-functional initiatives as time and first duties permit

search engine optimisation, AEO & AI Workflows

• Apply search engine optimisation finest practices throughout all content material work, together with key phrase analysis, on-page optimization, technical search engine optimisation concerns, and aggressive evaluation

• Keep present on how AI search instruments (Perplexity, ChatGPT, Gemini, AI Overviews) floor and cite content material, and issue this into content material technique and execution

• Work with our content material engineering group to grasp and contribute to AI-assisted content material workflows. You needn’t construct these programs, however you must perceive how they work and how you can leverage them

• Use AI instruments responsibly to help analysis, ideation, and content material manufacturing with out sacrificing high quality or voice

What We’re Trying For

• Distinctive writing skill: You are a author first. You produce publication-ready content material with minimal revisions, writing with readability, precision, and editorial judgment throughout codecs — from long-form thought management to concise, conversion-focused copy. You adapt your voice to match totally different model personas whereas sustaining excessive requirements

• Sturdy enhancing and editorial oversight: You’ll be able to assessment freelancer work with a pointy eye, elevate drafts to fulfill our high quality requirements, and supply clear, constructive suggestions. You recognize what beauty like, and you may get different writers there

• 5+ years of expertise in content material advertising, ideally in B2B SaaS or an company setting

• 2+ years of customer-facing expertise at a B2B advertising company or inside an in-house advertising group, managing accounts and buyer relationships

• Sturdy search engine optimisation information: You perceive key phrase analysis, on-page optimization, content material audits, and aggressive evaluation, and you may diagnose why content material is not performing. You know the way to write down for search with out writing for search engines like google

• AEO and AI search fluency: You are actively working in AEO, not simply conscious of it. You perceive how AI-driven discovery instruments are altering content material visibility, and you’ve got hands-on expertise with AEO methods, immediate monitoring, quotation monitoring, or optimizing for AI Overviews

• AI workflow familiarity: You have labored with AI instruments (ChatGPT, Claude, and so forth.) in your content material course of and perceive ideas like programmatic content material, content material engineering, and AI-assisted manufacturing. You needn’t construct workflows, however you need to be accustomed to how they work

• Strategic execution: You’ll be able to translate a content material technique into constant, high-quality output, and alter ways primarily based on efficiency knowledge and buyer wants

• Technical curiosity: You are genuinely fascinated by studying how software program merchandise work so you may write about them clearly and persuasively

• Challenge administration: You handle a number of accounts, content material sorts, and contributors whereas sustaining high quality and assembly deadlines

• Instrument proficiency: Working information of GA4, Ahrefs, Clearscope, Google Search Console, Screaming Frog, and related instruments

• Reliability and adaptableness: You ship high quality work on time, navigate ambiguity effectively, and alter your method when priorities shift—whether or not which means writing six articles in a month or managing 5 accounts with minimal writing

Our Values

At Animalz, our values information how we present up for our prospects, our teammates, and the content material we create.

• Worth Over Vainness: We measure success in buyer affect, not surface-level reward. We deal with content material that drives sustainable, long-term outcomes.

• Two Steps Forward: We’re proactive and strategic, fixing issues earlier than they grow to be blockers.

• Energy Supply, Not Energy Journey: We lead by way of service, energizing teammates and prospects.

• Pursue Mastery: We’re at all times studying, evolving, and testing new approaches.

• Left Mind, Proper Mind, Robotic Mind: Our greatest work blends creativity, evaluation, and good use of AI — with out sacrificing humanity or voice.

• Within the Enviornment: We experiment boldly and keep immersed in our prospects’ industries so we are able to lead from expertise, not principle.

Your First 90 Days

Days 1–30: Be taught & Combine

• Full onboarding and study our instruments, processes, and editorial requirements

• Deep dive into your assigned buyer accounts with steerage out of your Head of Content material

• Familiarize your self with our search engine optimisation and AEO workflows, instruments, and content material engineering processes

• Create your first content material deliverables with common suggestions and assessment

• Construct relationships along with your group

Days 31–60: Execute & Personal

• Tackle writing and/or account administration duties for 2-3 accounts

• Handle freelancer assignments, assessment drafts, and supply editorial suggestions to keep up high quality requirements

• Co-lead buyer calls along with your Head of Content material, progressing towards main them independently

• Personal efficiency reporting in your accounts

• Contribute to group conferences and discussions

Days 61–90: Lead & Contribute

• Run your accounts independently, along with your Head of Content material as a strategic companion moderately than a day-to-day information

• Function the first level of contact in your prospects

• Absolutely personal editorial high quality in your accounts, together with freelancer output

• Display constant high quality, on-time supply, and strategic pondering

• Share learnings and contribute to group enchancment, together with search engine optimisation/AEO finest practices

Working Preparations

Location: Absolutely distant, Americas or EMEA

Timezone Necessities: At the very least 4 hours of overlap with US timezones (EST/PST) to collaborate successfully with our group and prospects

Compensation & Advantages

Wage Vary: $70,000 – $90,000 USD yearly

Placement throughout the vary relies on expertise, expertise, and demonstrated affect in earlier content material advertising roles.

Advantages:

• Limitless PTO coverage

• Versatile working schedule

• Know-how finances

• Studying finances

• Well being & wellness stipend

• Workforce lunch stipend

• Well being & imaginative and prescient insurance coverage (US solely)

• 401(okay) retirement plan (US solely)

Range, Fairness & Inclusion

At Animalz, we consider various views make us stronger. We’re dedicated to constructing an inclusive office the place individuals of all backgrounds, experiences, and identities can thrive. We notably encourage purposes from traditionally underrepresented teams in tech and advertising.

Equal Alternative

Animalz is an equal alternative employer. We don’t discriminate primarily based on race, faith, coloration, nationwide origin, intercourse, sexual orientation, gender id, age, standing as a protected veteran, standing as a person with a incapacity, or different relevant legally protected traits.

We’re excited to fulfill you!

To use: https://weworkremotely.com/remote-jobs/animalz-associate-head-of-content-seo