4-Hour Workweek Success Tales — Charlie Houpert on Constructing “Charisma on Command” to 10M+ Subscribers, From Charging $10 for Seminars to Making Thousands and thousands, Residing in Brazil, Important Early Selections, and The Secret to Freedom (#817)

“Do I select myself within the face of the world providing me all of this temptation to be one thing else?”
— Charlie Houpert

Charlie Houpert (@charliehoupert) is the co-founder of Charisma on Command, an organization that helps folks develop confidence, charisma, and powerful social abilities. Initially launched as a 4-Hour Workweek-inspired “muse,” it has since grown into one of many largest platforms for social abilities and confidence coaching, with greater than 10 million YouTube subscribers worldwide and greater than a billion views throughout its content material in six languages. His flagship course, Charisma College, has guided greater than 30,000 members via sensible steps to grow to be extra magnetic.

Charlie was as soon as voted “Most More likely to Break Out of His Shell” and started learning charisma to beat his personal social nervousness. He now explores the deeper roots of confidence via archetypal psychology, embodiment practices, and extra.

Please get pleasure from!

Hearken to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, YouTube Music, Amazon Music, Audible, or in your favourite podcast platform. Watch the interview on YouTube right here. The transcript of this episode might be discovered right here. Transcripts of all episodes might be discovered right here.

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This message is dropped at you by Patagonia. I’m all the time requested by listeners what helps me reset, really feel grounded, recuperate from setbacks, or just really feel at peace. Unquestionably, it’s going into nature, often with my pup Molly. For a lot of tens of millions of Individuals, myself included, our national-park system is the perfect place to do exactly that.  Our public lands cowl practically a 3rd of our nation’s landmass. With greater than 433 national-park websites, there’s a ton to discover, whether or not you’re fishing, mountain climbing, or simply tenting with household.

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Congress is making ready to vote on a invoice that might pressure the sale of tens of millions of acres of public lands to, amongst different issues, fund tax breaks for billionaires. If authorized, the invoice may set off the biggest single sale of nationwide public lands in fashionable historical past. 

Please be a part of me and 1000’s of different Individuals who’re talking as much as defend our public lands. Go to patagonia.com/Tim to be taught extra.

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Wish to hear one other episode with somebody who understands social dynamics and influenced Charlie’s entrepreneurial path? Hearken to my dialog with bestselling writer Neil Strauss, during which we mentioned his inventive course of, conducting participating interviews, overcoming author’s block, maximizing inventive output, and rather more.

What was your favourite quote or lesson from this episode? Please let me know within the feedback.

SELECTED LINKS FROM THE EPISODE

• Join with Charlie Houpert:

Charisma on Command | Charisma College | Dropping In Podcast | Improv & Dragons | YouTube | Twitter | Instagram | LinkedIn

The transcript of this episode might be discovered right here. Transcripts of all episodes might be discovered right here.

Firms, Organizations, and Manufacturers

• Charisma on Command: a private improvement firm and YouTube channel centered on enhancing charisma and communication abilities via on-line programs and content material.
• Skillshare: a web based studying platform providing 1000’s of inventive and enterprise programs taught by business specialists.
• TrepStar: an on-demand media achievement service specializing in short-run CD, DVD, and USB manufacturing and transport.
• Chipotle: a fast-casual Mexican restaurant chain identified for customizable burritos, bowls, and tacos made with responsibly sourced components.
• Airbnb: a worldwide on-line market connecting vacationers with hosts providing distinctive lodging and experiences.
• Google (Adwords): Google’s internet advertising platform, now known as Google Adverts, that permits companies to show advertisements throughout Google’s community.
• SamCart: an e-commerce platform designed particularly for promoting digital merchandise with conversion-optimized checkout experiences and upselling options.
• Marvel: a multimedia leisure firm well-known for its superhero franchises, comedian books, and blockbuster movie universe.
• Lexus: Toyota’s luxurious car division identified for premium vehicles, SUVs, and hybrid know-how with emphasis on craftsmanship and reliability.
• Patek Philippe: a prestigious Swiss luxurious watch producer famend for creating a few of the world’s costliest and collectible timepieces.
• Boeing: an American multinational aerospace company that designs, manufactures, and sells business airplanes, protection techniques, and area know-how.
• Entire Meals: an upscale grocery chain specializing in natural and pure merchandise, identified for high-quality meals and health-conscious buying expertise.

Blogs, Web sites, and On-line Platforms

• KickAss Academy: the unique area identify for Charlie’s private improvement weblog and enterprise earlier than rebranding to Charisma on Command.
• Reddit: a social information aggregation and dialogue platform the place customers can share content material and interact in neighborhood discussions throughout 1000’s of matters.
• Readability.fm: an on-demand consulting platform that connects entrepreneurs with business specialists for paid telephone consultations, that includes advisors like Mark Cuban and Eric Ries.
• WordPress: the world’s hottest content material administration system, powering over 40% of internet sites with versatile themes and plugins for constructing any kind of web site.
• vBulletin: a business discussion board software program bundle that permits communities to create feature-rich dialogue boards with superior moderation and customization instruments.
• The Final Psychiatrist: an influential nameless weblog by psychiatrist Dr. Chris Ballas that provided penetrating cultural criticism and psychological evaluation from 2007-2014.
• Cracked: a humor web site identified for its comedic articles, lists, and movies that mix leisure with shocking insights and historic details.

Programs and Applications

• Charisma College: Charlie’s flagship on-line course instructing sensible charisma and communication abilities via step-by-step coaching modules, workouts, and real-world utility methods.
• Advertising Step-by-Step: Eben Pagan’s complete entrepreneurial advertising course protecting psychology-driven methods for buyer acquisition, conversion, and enterprise development.
• Artwork of Accomplishment: Joe Hudson’s transformational teaching program mixing neuroscience, psychology, and non secular practices to assist high-performers break via limiting patterns and emotional obstacles.

Books

Films, TV Reveals, and Media

• Inception: Christopher Nolan’s mind-bending heist thriller about extracting and planting concepts via shared dreaming, that includes layered dream sequences inside desires and Leonardo DiCaprio’s reality-questioning efficiency.
• On line casino Royale (2006): the James Bond reboot that includes an iconic eight-minute parkour chase sequence with freerunner Sébastien Foucan that impressed Charlie’s first enterprise concept for parkour coaching DVDs.
• Recreation of Thrones: HBO’s fantasy epic whose complicated characters like Jon Snow and Tyrion Lannister turned good topics for Charlie’s “fame-jacking” YouTube technique, borrowing present viewers consideration.
• The Tim Ferriss Experiment: My actuality TV present the place I tried to grasp numerous abilities in document time, together with a very cringe-worthy episode about courting and chilly method methods.
• True Detective: the philosophical crime drama that was referenced in certainly one of The Final Psychiatrist‘s characteristically penetrating weblog publish titles, mixing popular culture with psychological evaluation.
• Improv & Dragons: Charlie’s personal YouTube sequence combining improvisational comedy with Dungeons & Dragons gameplay, showcasing his evolution from shopper to creator of entertaining content material.

Folks

• Neil Strauss: writer of The Recreation, a controversial exploration of pickup artist tradition that inadvertently turned a masterclass in social psychology and persuasion methods.
• Neville Medhora: a copywriter and entrepreneur who based Copywriting Course after serving to AppSumo obtain their highest gross sales days via psychological e-mail advertising.
• Tony Robbins: legendary motivational speaker and life coach identified for remodeling human potential via neurolinguistic programming and peak efficiency methods.
• Tucker Max: bestselling writer of I Hope They Serve Beer in Hell and grasp of provocative private branding who offered Charlie essential early suggestions on his enterprise positioning.
• Eben Pagan: advertising strategist and entrepreneur who created the “Advertising Step-by-Step” course that influenced Charlie’s rebranding to Charisma on Command, identified for alliterative branding methods.
• David DeAngelo: Eben Pagan’s pseudonym below which he wrote Double Your Relationship, demonstrating early private branding methods within the courting recommendation business.
• Ryan Vacation: bestselling writer and advertising professional who was working as Tucker Max’s analysis assistant after I first encountered Tucker’s unconventional method.
• Brian Chesky: co-founder and CEO of Airbnb, famend for his philosophy of “doing issues that don’t scale” within the early phases of constructing disruptive companies.
• Clay Collins: on-line course creator who developed influential frameworks for pre-selling programs earlier than creating them, offering Charlie with strategic product launch methodologies.
• Avicii: Swedish DJ and digital music producer whose stay efficiency Charlie witnessed throughout his transformational first go to to Las Vegas.
• Invoice Clinton: forty second President of america whose masterful eye contact methods in political debates turned the topic of certainly one of Charlie’s breakthrough YouTube movies.
• Greg McKeown: writer of Essentialism, advocating for the disciplined pursuit of much less however higher via systematic prioritization and elimination methods.
• Herbie: fictional character from Greg McKeown’s Essentialism representing the bottleneck precept – that enhancing the slowest a part of any system dramatically improves total efficiency.
• Donald Trump: businessman and forty fifth President whose communication fashion Charlie analyzed in a viral 2016 video predicting his electoral success, which tripled Charlie’s enterprise.
• Scott Adams: creator of the Dilbert sketch and grasp persuader who additionally predicted Trump’s victory early, demonstrating superior understanding of cognitive biases.
• Conor McGregor: Irish UFC fighter whose psychological warfare ways and charismatic self-promotion turned frequent topics of Charlie’s behavioral evaluation movies.
• Robert Downey Jr.: Academy Award-nominated actor whose fast wit and magnetic interview presence offered wealthy materials for Charlie’s charisma breakdowns.
• Gary Vaynerchuk: entrepreneur and social media professional who popularized the “jab, jab, jab, proper hook” content material technique of offering worth earlier than making gross sales pitches.
• Mr. Beast: YouTube phenomenon whose data-driven method to viral content material creation and psychological thumbnail optimization represents fashionable digital storytelling mastery.
• David Ogilvy: legendary promoting govt often called the “Father of Promoting” whose timeless rules of persuasion proceed influencing fashionable advertising.
• Keanu Reeves: the proper instance of an introvert who exudes confidence regardless of being quiet and considerably reclusive.
• Brené Brown: analysis professor and writer whose insights on vulnerability and braveness embody the knowledge that wholesome relationships are by no means really 50/50.
• Thucydides: historical Greek historian whose philosophy impressed Charlie’s tattoo: “The key to freedom is braveness” — representing the intersection of knowledge and private transformation.
• Joe Hudson: govt coach and creator of Artwork of Accomplishment who guided Charlie via the complicated emotional and strategic challenges of shopping for out his enterprise co-founder.
• Sam Altman: CEO of OpenAI who publicly endorsed Joe Hudson’s work via social media, validating the psychological frameworks Charlie was studying.
• Nathaniel Branden: psychologist and writer of The Six Pillars of Self-Esteem whose sentence completion workouts helped Charlie excavate limiting beliefs and unconscious patterns.
• Jay Abraham: enterprise strategist and “old-school” advertising coach who challenged Charlie to create content material worthy of being consumed by the individuals who had influenced him.
• Kahlil Gibran: Lebanese-American author and thinker, writer of The Prophet, whose poetic knowledge on human nature continues influencing non secular and private improvement.
• Dale Carnegie: writer of the timeless traditional How one can Win Associates and Affect Folks, establishing foundational rules for human relationship dynamics and social affect.
• Hafez: Persian lyrical poet from Shiraz, thought of one of many best masters of the ghazal kind, whose mystical and romantic verses exploring love, wine, and non secular craving have influenced literature for over 600 years.
• Martha Beck: life coach and writer identified for integrating historical knowledge with fashionable psychological methods.
• Brandon Sanderson: prolific fantasy writer whose systematic method to world-building and storytelling demonstrates the intersection of creativity and methodical execution.
• Richard Koch: writer of The 80/20 Precept, advocating for figuring out the very important few inputs that generate nearly all of significant outputs in any system.
• Yvon Chouinard: founding father of Patagonia and writer of Let My Folks Go Browsing, demonstrating how genuine values can drive each enterprise success and environmental activism.
• Ricardo Semler: Brazilian CEO who revolutionized company tradition via radical office democracy, inspiring different approaches to enterprise management and organizational design.
• Richard Branson: founding father of Virgin Group whose scrappy, unconventional method to beginning an airline exemplifies entrepreneurial resourcefulness and daring risk-taking.
• Diana Chapman: govt coach whose interview on this present explored superior methods for integrating emotional intelligence with rational decision-making.
• Sigmund Freud and Carl Jung: pioneering psychoanalysts whose exploration of the unconscious thoughts impressed Charlie’s Dungeons & Dragons character “Sigmund,” mixing psychology with inventive expression.
• Charlie Hoehn: entrepreneur, 4x New York Occasions bestselling editor, co-founder of Creator.Inc, and my former Director of Particular Initiatives.

Locations and Venues

• Washington, DC: the capital of america, identified for its federal authorities, historic monuments, and vibrant political and cultural scene.
• H Avenue (in DC): a historic hall in Northeast Washington DC identified for its numerous eating scene, nightlife, and cultural venues stretching from Union Station to the Anacostia River.
• New York Metropolis, NY: probably the most populous metropolis in america, famend as a worldwide heart for finance, arts, vogue, and tradition.
• Decrease East Aspect, NYC: a historic Manhattan neighborhood identified for its immigrant heritage, stylish eating places, bars, and mixture of inexpensive and luxurious housing.
• Brazil: the biggest nation in South America, well-known for its Amazon rainforest, vibrant tradition, seashores, and cities like Rio de Janeiro and São Paulo.
• Rio de Janeiro, Brazil: Brazil’s iconic coastal metropolis well-known for its gorgeous seashores, Christ the Redeemer statue, Carnival celebration, and dramatic mountain landscapes.
• Floripa (Florianópolis), Brazil: the capital of Santa Catarina state, often called the “Magic Island” for its stunning seashores, know-how hub, and prime quality of life.
• Las Vegas, NV: the leisure capital of the world, well-known for its casinos, reveals, nightlife, and indulgent themed inns alongside the Las Vegas Strip.
• Vancouver, Canada: a serious West Coast seaport metropolis identified for its pure magnificence, gentle local weather, numerous tradition, and proximity to mountains and ocean.
• Colombia: a South American nation identified for its numerous landscapes from Caribbean coastlines to Amazon rainforest, vibrant cities, and wealthy cultural heritage.
• Pennsylvania: a Mid-Atlantic U.S. state identified for its historic significance, together with Philadelphia’s Independence Corridor and the Liberty Bell.
• Los Angeles, CA: the second-largest metropolis in america, well-known for Hollywood, leisure business, seashores, and numerous neighborhoods.
• XS (Nightclub in Las Vegas): an upscale nightclub at Encore Las Vegas identified for its luxurious indoor-outdoor design, celeb DJ performances, and high-end bottle service.
• UNLV (College of Nevada, Las Vegas): a public analysis college identified for its hospitality, enterprise, and engineering packages, in addition to its Runnin’ Rebels basketball workforce.
• South by Southwest (SXSW): an annual conglomeration of interactive media, music, and movie festivals and conferences held in Austin, Texas.
• UT Austin: the College of Texas at Austin, a top-tier public analysis college identified for its lecturers, athletics, and vibrant campus tradition.
• San Francisco / Bay Space: a northern California area identified for its tech business, iconic Golden Gate Bridge, numerous tradition, and steep hills.

Ideas, Concepts, and Frameworks

• Administration Consulting: an expert service the place specialists analyze organizational issues and supply strategic options to enhance enterprise efficiency and effectivity.
• The Muse: idea from The 4-Hour Workweek for creating an automatic, low-maintenance enterprise that generates passive revenue whereas requiring minimal ongoing involvement.
• Scratch-Your-Personal-Itch: the entrepreneurial philosophy of fixing an issue you personally expertise, making certain product-market match by constructing one thing you genuinely need and want.
• Moonlighting: the follow of working a facet enterprise or challenge whereas sustaining full-time employment, permitting entrepreneurs to check concepts with lowered monetary threat.
• Burn the Ships: a dedication technique impressed by historic army ways, that means to eradicate all choices for retreat and pressure full dedication to a brand new enterprise.
• Worry-Setting: My systematic train for outlining worst-case eventualities, prevention methods, and restoration plans to beat resolution paralysis and take calculated dangers.
• The Recreation: Neil Strauss’ exploration of pickup artist tradition and social dynamics, revealing psychological methods for attraction and social affect.
• 10 out of 10 Upside: the element of fear-setting that focuses on envisioning and quantifying the absolute best outcomes of taking motion on a choice.
• Fame-Jacking: Charlie’s time period for his YouTube technique of making content material analyzing well-known personalities to draw their followers and leverage present viewers curiosity.
• Tripwire: a web based advertising technique utilizing a low-cost, high-value preliminary product to transform prospects into paying prospects and set up a shopping for relationship.
• Jab, Jab, Jab, Proper Hook: Gary Vaynerchuk’s content material advertising philosophy of offering worth repeatedly (jabs) earlier than making gross sales pitches (proper hooks) to construct belief and engagement.
• The Herbie Parable: a narrative from Essentialism about figuring out and addressing the first bottleneck in any system to enhance total efficiency and effectivity.
• Viewers Seize: the phenomenon the place content material creators grow to be trapped by their viewers’s expectations, resulting in inventive stagnation and burnout as they chase engagement over authenticity.
• 50/50 Partnership Cut up: the generally problematic enterprise association the place two companions share equal possession regardless of not often contributing equally, typically resulting in disputes and energy struggles.
• Sentence Completion Workouts: a psychological approach from The Six Pillars of Self-Esteem utilizing open-ended prompts to uncover unconscious ideas and limiting beliefs.
• Shotgun Deal: a enterprise partnership buyout mechanism the place one associate names a worth and the opposite should both settle for or purchase them out on the identical worth, forcing truthful valuation.
• Mimetic Want: René Girard’s concept that people copy the needs of others moderately than creating genuine needs, creating cycles of competitors and social imitation.

Related Sources

• BC-X Parkour Philosophy of Steady Studying | Charlie Houpert
• Worry-Setting: The Most Helpful Train I Do Each Month | Tim Ferriss
• Step 1 for Residing a Kickass Life: Cease “Simply Being Your self” | KickAss Academy
• I Employed a Pickup Artist to Assist Me Discover a Girlfriend | The Tim Ferriss Experiment #7
• The Secret Of Invoice Clinton’s Charisma | Charisma on Command
• The Listener by James Christensen | The Assortment Store
• Why Trump Will SMASH Hillary | Charisma on Command
• How To Construct Unwavering Confidence | Charisma on Command
• Rating the Most Charismatic Gamers In Recreation of Thrones | Charisma on Command
• How one can Make a Disrespectful Particular person Look Insecure for Insulting You | Charisma on Command
• How one can Look Extraordinarily Assured (Even when You’re Quiet) | Charisma on Command
• Brené Brown — Striving versus Self-Acceptance, Saving Marriages, and Extra | The Tim Ferriss Present #409
• The Upkeep of Certification Examination as Fetish | The Final Psychiatrist
• Ten Additional Seconds Would Have Saved True Detective’s Finale | The Final Psychiatrist
• Promoting’s Collateral Harm | The Final Psychiatrist
• If You’re Watching, It’s For You | The Final Psychiatrist
• Joe Hudson: How one can be Extra Emotionally Clever (With out Making an attempt so Laborious) | Twitter
• Filling the Void: Ideas on Studying and Karma | Tim Ferriss
• Martha Beck — The Superb and Brutal Outcomes of Zero Lies for 365 Days, How one can Do a Newbie “Integrity Cleanse,” Classes from Lion Trackers, and Novel Ways for Lowering Anxiousness | The Tim Ferriss Present #732
• Brandon Sanderson on Constructing a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Artwork of World-Constructing, and The Science of Magic Techniques | The Tim Ferriss Present #794
• Diana Chapman — How one can Get Unstuck, Do “The Work,” Take Radical Accountability, and Cut back Drama in Your Life | The Tim Ferriss Present #536

SHOW NOTES

• [00:00:00] Begin.
• [00:06:44] Charlie meets the boogeyman (me).
• [00:10:11] Why defaulting to administration consulting after school felt like each day self-betrayal.
• [00:13:21] Leaping into parkour coaching through DVD as a primary enterprise try.
• [00:15:45] Moonlighting vs. burning-ships entrepreneurship.
• [00:16:54] Negotiating distant work with a 90% elevate.
• [00:21:22] Charlie strikes to New York and kicks off KickAss Academy.
• [00:22:16] Airbnb survival ways whereas residing in a 396 sq. ft. residence.
• [00:23:26] Utilizing the fear-setting train and different disaster-mitigation methods.
• [00:26:11] Charlie’s first weblog publish and crossing the publishing Rubicon.
• [00:28:26] How Charlie’s first in-person class prompted an unintended enterprise mannequin.
• [00:34:21] 10 go-getters make an bold transfer to Brazil.
• [00:32:14] The each day development whiteboard system.
• [00:37:58] How a harsh Tucker Max session galvanized the rebranding to Charisma on Command.
• [00:44:39] From monetary downturn to pre-selling a course for $12,500.
• [00:50:44] Lastly making sufficient cash to chase summer time in six-to-eight-month increments.
• [00:52:00] Having fun with the sustainable advantages of making timeless content material.
• [00:54:05] How Invoice Clinton seduced 7,000 folks into following Charlie on YouTube.
• [00:55:46] How Greg McKeown’s Essentialism helped resolve Charlie’s “Herbie” drawback.
• [00:58:26] Evolving funnel stream and fame-jacking.
• [01:03:46] YouTube algorithm adjustments, short-form content material, and sustaining viewers belief for the long run.
• [01:10:58] Why I nonetheless create this podcast.
• [01:19:30] The risks of succumbing completely to viewers expectation over authenticity.
• [01:21:42] The catalysts that led to day off, an ayahuasca retreat, and a seven-year transformation course of.
• [01:30:26] Making the transition from 50/50 associate to sole proprietor.
• [01:35:16] Really helpful studying: Six Pillars of Self-Esteem by Nathaniel Branden
• [01:37:32] The affect of The Final Psychiatrist weblog.
• [01:41:46] Jay Abraham teaching: “Make it ok for Tim Ferriss.”
• [01:43:52] How testimonials added a 4x conversion carry.
• [01:44:31] Coming to an settlement with the co-founder.
• [01:47:20] Joe Hudson and the Artwork of Accomplishment.
• [01:51:57] Why I stand by The 4-Hour Workweek with out additional revision, warts and all.
• [01:55:06] Exercising gratitude even when receiving reward is tough.
• [01:59:15] Relationship with earlier work: video vs. writing.
• [02:02:05] Don’t miss “Filling the Void.”
• [02:03:56] Extra really helpful studying.
• [02:06:43] Improv & Dragons.
• [02:08:06] Charlie’s billboard: “Don’t assume, really feel.”
• [02:08:57] Parting ideas.

MORE CHARLIE HOUPERT QUOTES FROM THE INTERVIEW

“Do I select myself within the face of the world providing me all of this temptation to be one thing else?”
— Charlie Houpert

“For those who don’t imagine in it totally, you’re going to promote it with hesitancy.”
— Charlie Houpert

“Don’t assume, really feel. I do know that’s counterintuitive to lots of people, however these days, that’s been my tenet is really feel my coronary heart, really feel my intestine, assume from my thoughts, and attempt to discover some union of the three to maneuver ahead.”
— Charlie Houpert

“If you begin buying and selling your beliefs for money or approval, you’re simply sending a sign that, ‘I can’t be relied on to be myself and be protected and earn.’”
— Charlie Houpert

Associated

The Tim Ferriss Present is one of the most well-liked podcasts on the earth with a couple of billion downloads. It has been chosen for “Better of Apple Podcasts” thrice, it’s typically the #1 interview podcast throughout all of Apple Podcasts, and it has been ranked #1 out of 400,000+ podcasts on many events. To hearken to any of the previous episodes at no cost, take a look at this web page.